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Group745
Group745
Group745
Group745
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Group745
Creative in association withGear Seven
Group745
This Campaign is a Stark Reminder of Sight Loss During Covid-19
17/04/2020
Group745
Advertising Agency
Dublin, Ireland
156
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In the Company of Huskies launched the powerful campaign as a reminder of the difficulty of navigating without touch
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In the Company of Huskies has launched a new campaign for the charity Fighting Blindness that highlights the challenges visually impaired people face during the lockdown.

“With this campaign, we wanted to highlight that this is an extremely difficult time for people living with sight loss who navigate through touch.  Being told to restrict what we touch means they have lost that too,” says Damian Hanley, creative director,  In the Company of Huskies.

“Surgical masks have become a very powerful symbol of protection during the pandemic and we wanted to utilise this. By placing the protective mask over the eyes of a blind person we are demonstrating that we need to protect our blind community and the vital services of Fighting Blindness,” he adds.

You can donate to the charity by visiting the website.

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