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This BrewDog Ad Is Sober as a Motherfu****

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Uncommon launches provocative prints for one of the brewery's alcohol-free beers

This BrewDog Ad Is Sober as a Motherfu****

Uncommon and BrewDog continue their alternative creative partnership with ‘Sober as a Motherfu’. The new execution comes hot off the tails of the recent unconventional campaign ‘ADVERT’ – which divided opinions across the industry.

‘Sober as a Motherfu’ promotes BrewDog’s new alcohol-free beer ‘Punk AF’ – a beer for those seeking a point of difference at 0.5% ABV, that brings all the attitude of their flagship, all of the flavour – but none of the alcohol. The provocative statement features in OOH nationwide and in-bar branding across a select number of BrewDog’s bars.

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Client: BrewDog

Creative Agency: Uncommon

Media Agency: Craft Media & Goodstuff Communications

Genres: Comedy

Categories: Beers, Alcoholic Beverages

Uncommon, Mon, 04 Nov 2019 14:03:31 GMT