Produced by Nexus Studios in collaboration with Wieden+Kennedy Amsterdam, the rich and tactile setting feels like a handmade miniature set when in reality director Sam Southward and the team skillfully crafted every detail of the environment digitally.

The acute attention to detail in every aspect of this spot, including the use of real cotton wool to form the clouds, alongside a multi-layered sense of depth and scale, add to its stop-motion like charm and surreal sense of humour.

Following ‘a day in the life’ of a small, remote and rural community the piece uncovers the secret to the irresistible goodness of Milka chocolate, its herd of only 60 cows providing 100% alpine milk in every bar.

Sam Southward explains: “Creating Milka's alpine wonderland was an exercise of pure escapism for me. From the early concepts through to the fully realised world, we wanted to achieve a detailed and tactile feel that would exude charm. Immersing viewers in this heartwarming miniature world and leaving them with a truly memorable moment of goodness.”