This ASICS Unboxing Ad is Brilliantly Bonkers
The Adventures Of and director Greg Bray launch new HyperGEL spot for the Japanese market
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ASICS has launched a fully mad faux unboxing video for its latest HyperGEL trainers.
Created for the Japanese market by Berlin-based agency The Adventures Of, the spot opens with well known Japanese vlogger Gabari receiving a box of sneakers from ASICS. “Now these are the kind of shoes you’ve gotta test with your feet,” he says, before removing a pair of gloves and his hands turning into giant, bare feet. The catch is that Gabari always wears white gloves to handle his sneakers - this is the first look his viewers have ever had at looking at his ‘hands’.
It was directed by Greg Bray, a director with a knack for nailing the weirder side of comedy. Check it out below.
Editor: Dennis Karsten
Post Production / VFX
Colourist: Sarah Salzmann
Production Company: Easy Does It
Director: Greg Bray
Executive Producer: Mario Clement, Gregor Möllers
DOP: Christian Datum
Stylist: Marianka Benesch
Producer: Emma Borg
Sound Design: Richard Blaha
Brand: AsicsTiger Global
Creative Agency: The Adventures Of (Berlin)
Genres: Animation, In-camera effects, Comedy, Dialogue
Categories: Clothing and Fashion, Sportswearlbbonline.com, Fri, 14 Sep 2018 15:00:53 GMT