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This ASICS Unboxing Ad is Brilliantly Bonkers



The Adventures Of and director Greg Bray launch new HyperGEL spot for the Japanese market

This ASICS Unboxing Ad is Brilliantly Bonkers
ASICS has launched a fully mad faux unboxing video for its latest HyperGEL trainers. 

Created for the Japanese market by Berlin-based agency The Adventures Of, the spot opens with well known Japanese vlogger Gabari receiving a box of sneakers from ASICS. “Now these are the kind of shoes you’ve gotta test with your feet,” he says, before removing a pair of gloves and his hands turning into giant, bare feet. The catch is that Gabari always wears white gloves to handle his sneakers - this is the first look his viewers have ever had at looking at his ‘hands’. 

It was directed by Greg Bray, a director with a knack for nailing the weirder side of comedy. Check it out below. 


Agency / Creative
Post Production / VFX
Music / Sound
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Genres: Animation, Dialogue, In-camera effects, Comedy

Categories: Clothing and Fashion, Sportswear, Fri, 14 Sep 2018 15:00:53 GMT