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This AR App Lets You Relive the Moon Landing on Its 50th Anniversary

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UNIT9's Jonathan Pearson directs a powerful film to promote JFK Moonshot for The John F. Kennedy Presidential Library and Museum

This AR App Lets You Relive the Moon Landing on Its 50th Anniversary

UNIT9’s Jonathan Pearson has directed a powerful new film to promote JFK Moonshot - an immersive augmented reality experience that celebrates the 50th anniversary of the Moon landing. 

Released by The John F. Kennedy Presidential Library and Museum, the interactive documentary app helps users relive the then-unimaginable vision of human achievement with AR technology on an enormous scale.

UNIT9 created a simulation of a life-size Saturn V, a replica of the rocket that launched Apollo 11 into space. The app also includes educational content, archival video footage about the journey to the Moon and back, and augmented reality mini-games with leaderboards that added a layer of gamification to the experience.

JFK Moonshot hit the app store on June 12th and was officially launched at a symposium at the JFK Space Summit a few weeks later. On July 16th, exactly 50 years to the day of the moon launch, users could experience a virtual Moon launch in the app and follow the spacecraft’s five-day journey from the Earth to the Moon from anywhere in the world.

You can read more about the app here.

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Client

Advertiser: The John F. Kennedy Presidential Library and Museum

Post Production / VFX

Post Production Company: ENVY

Production Company

Production Company: UNIT9

Executive Producer: Adam Dolman

Director: Jonathan Pearson

DOP: Gary Shaw

Producer: Geoff Stickler

Production Designer: Chris Lightburn Jones

Offline

Editor: Toby Conway-Hughes

Edit Company: Marshall Street Editors

Creative Agency

Creative Agency: Digitas Boston

Copywriter: Jason Ziehm

Art Director: Michael Walsh

Producer: Amber Harris

Executive Group Director: Mark Philip

Genres: Storytelling

Categories: Sports and Leisure, Museums and Galleries

UNIT9 London, Tue, 16 Jul 2019 11:17:45 GMT