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This App Turns São Paulo's Subways and Train Lines Into a Game Board

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F/Nazca Saatchi & Saatchi launches app for São Paulo's oldest art museum Pinacoteca

This App Turns São Paulo's Subways and Train Lines Into a Game Board

The São Paulo Pinacoteca - the oldest art museum in the city - has teamed with F/Nazca Saatchi & Saatchi to launch an interactive game to promote a unique experience for those who visit the institution. It transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro.

In order to participate in the PinaTrilhos (loose translation: PinaTracks), you must download the app (available for IOS and Android) and, inside the train, begin answering questions about the works of art. Those who get the right answer move on to a station closer to Pina. A wrong answer will move the player one station further from the museum.

For those who want to play with family and friends, in a traditional way and at no cost, you can simply download the game board from the website.

Theo Rocha, Creative Director at F/Nazca, explains: "We want to show that consuming art can be simple, fun, and accessible to everyone."

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Client

Advertiser: Pinacoteca

Project Manager: Bia Andreucci | Beatriz Penino | Vivian Mo | Julia Martinussi

Post Production / VFX

Motion Graphics: Gisele Oshiro | Estevão Puggina

Music

Sound Design: Carbono

Voice-over: Romero Cavalcanti

Creative Agency

Account Supervisor: Ricardo Forli | Andrea Almeida | Florencia Lear | Valéria Coutinho | Beatriz Altafini | Lívia Gdikian

Chief Creative Officer: Fabio Fernandes

Client Supervisor: Paulo Vicelli | Adriana Kunsch | Patricia Ewald | Ana Carolina Costa

Creative Agency: F/Nazca Saatchi & Saatchi

Creatives: Rafael Beretta | Thiago Carvalho | Eduardo Lima | João Linneu | Marcelo Almeida

Director of Integrated Production: Juliana Hasegawa

Head of Art: João Linneu

Media Planner: Maurício Almeida | Fabiana Rodrigues | Gabriela Vecchia

Planners: Andre Foresti | Gabriela Sanchez

Producer: Giuliano Springhetti TECNOLOGIA

Categories: Events, Sports and Leisure

lbbonline.com, Thu, 18 Jan 2018 11:19:45 GMT