The São Paulo Pinacoteca - the oldest art museum in the city - has teamed with F/Nazca Saatchi & Saatchi to launch an interactive game to promote a unique experience for those who visit the institution. It transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro.
In order to participate in the PinaTrilhos (loose translation: PinaTracks), you must download the app (available for IOS and Android) and, inside the train, begin answering questions about the works of art. Those who get the right answer move on to a station closer to Pina. A wrong answer will move the player one station further from the museum.
For those who want to play with family and friends, in a traditional way and at no cost, you can simply download the game board from the website.
Theo Rocha, Creative Director at F/Nazca, explains: "We want to show that consuming art can be simple, fun, and accessible to everyone."view more - Creative
Project Manager: Bia Andreucci | Beatriz Penino | Vivian Mo | Julia Martinussi
Motion Graphics: Gisele Oshiro | Estevão Puggina
Sound Design: Carbono
Voice-over: Romero Cavalcanti
Account Supervisor: Ricardo Forli | Andrea Almeida | Florencia Lear | Valéria Coutinho | Beatriz Altafini | Lívia Gdikian
Chief Creative Officer: Fabio Fernandes
Client Supervisor: Paulo Vicelli | Adriana Kunsch | Patricia Ewald | Ana Carolina Costa
Creative Agency: F/Nazca Saatchi & Saatchi
Creatives: Rafael Beretta | Thiago Carvalho | Eduardo Lima | João Linneu | Marcelo Almeida
Director of Integrated Production: Juliana Hasegawa
Head of Art: João Linneu
Media Planner: Maurício Almeida | Fabiana Rodrigues | Gabriela Vecchia
Planners: Andre Foresti | Gabriela Sanchez
Producer: Giuliano Springhetti TECNOLOGIA
Categories: Events, Sports and Leisurelbbonline.com, Thu, 18 Jan 2018 11:19:45 GMT