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This Animated Film Beautifully Depicts the Struggles of Alzheimer's

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Passion Pictures' MegaComputeur and French Alzheimers show how families and patients deal with the disease together

This Animated Film Beautifully Depicts the Struggles of Alzheimer's

‘You will never be lost again’ - is the new motto of the French Alzheimer’s and related diseases Association, in partnership with the French agency ‘Ici Barbès’ and produced by Passion Paris.

La Traversée (The Crossing), with its tagline ‘You will never be lost again’, was directed by the MegaComputeur collective. The film showcases a fishing crew, and a mother and her daughter on a small fishing boat being brutally shaken by a violent storm. The metaphor tells of the upheavals that a diagnosis of such an illness can cause in patients and their families: the loss of reference points, isolation, lack of understanding, and fear...

Creatively original and full of emotion, the film underscores France Alzheimer’s mission by strongly highlighting its values: the association’s proximity and support, metaphorically represented by the seagulls, and its strong sense of inclusiveness, symbolised by the compass in the sky.

Although more versed in comedy than emotion thanks to their award-winning and Oscar-qualifying short film 'Hors Piste' (2019), the MegaComputeur collective are broadening their storytelling palette with this tender and heartwarming film.

“This short film illustrates a turn in their career as film directors, and we are thrilled to be a part of this new repertoire of work.” Marion Vermogen, producer.

Produced in full CG by both Passion Paris and Passion Pictures London, the artistic direction of the film is very much in line with what has already made the MegaComputeurs so successful: the use of cartoon designs to draw sympathy from the viewers, while playing with semi-realistic rendering and textures to generate emotion and strengthen the impact of each situation.

This is like a magic potion for making films which are unique and different, yet mainstream.


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Director

Director: MegaComputeur

Production

Production: Passion Paris & Passion Pictures

Producer: Marion Vermogen & Marc Bodin-Joyeux

Post Production

Post-Producer: Rita Oliveira & Juliette Stern

VFX Colin: Perrett & Darlene Buttner

CG coordination: Suzanne Forward

Music and Sound 

Sound: Start-Rec

Music: Pablo Alfaya (Gum/Vietnam)

Client 

Client: Association France Alzheimer et maladies apparentées

Agency 

Agency: ici Barbes

Creative 

Creative director: Alexandre Drouillard

Art director: Timothée Bouquet, Loris Utard

Copywriter: Timothée Bouquet, Loris Utard

TV producer: Elisa Clavel

Genres: Animation, Storytelling

Categories: Charity, Corporate, Social and PSAs

Passion Animation Studios, Thu, 24 Sep 2020 14:52:13 GMT