Passion Animation Studios
Thu, 24 Sep 2020 14:52:13 GMT
‘You will never be lost again’ - is the new motto of the French Alzheimer’s and related diseases Association, in partnership with the French agency ‘Ici Barbès’ and produced by Passion Paris.
La Traversée (The Crossing), with its tagline ‘You will never be lost again’, was directed by the MegaComputeur collective. The film showcases a fishing crew, and a mother and her daughter on a small fishing boat being brutally shaken by a violent storm. The metaphor tells of the upheavals that a diagnosis of such an illness can cause in patients and their families: the loss of reference points, isolation, lack of understanding, and fear...
Creatively original and full of emotion, the film underscores France Alzheimer’s mission by strongly highlighting its values: the association’s proximity and support, metaphorically represented by the seagulls, and its strong sense of inclusiveness, symbolised by the compass in the sky.
Although more versed in comedy than emotion thanks to their award-winning and Oscar-qualifying short film 'Hors Piste' (2019), the MegaComputeur collective are broadening their storytelling palette with this tender and heartwarming film.
“This short film illustrates a turn in their career as film directors, and we are thrilled to be a part of this new repertoire of work.” Marion Vermogen, producer.
Produced in full CG by both Passion Paris and Passion Pictures London, the artistic direction of the film is very much in line with what has already made the MegaComputeurs so successful: the use of cartoon designs to draw sympathy from the viewers, while playing with semi-realistic rendering and textures to generate emotion and strengthen the impact of each situation.
This is like a magic potion for making films which are unique and different, yet mainstream.
Production: Passion Paris & Passion Pictures
Producer: Marion Vermogen & Marc Bodin-Joyeux
Post-Producer: Rita Oliveira & Juliette Stern
VFX Colin: Perrett & Darlene Buttner
CG coordination: Suzanne Forward
Music: Pablo Alfaya (Gum/Vietnam)
Client: Association France Alzheimer et maladies apparentées
Agency: ici Barbes
Creative director: Alexandre Drouillard
Art director: Timothée Bouquet, Loris Utard
Copywriter: Timothée Bouquet, Loris Utard
TV producer: Elisa Clavel
Genres: Animation, Storytelling
Categories: Charity, Corporate, Social and PSAsPassion Animation Studios, Thu, 24 Sep 2020 14:52:13 GMT