Creative in association withGear Seven

This Ad for US National Parks is Full of Torturously Relatable Situations

Advertising Agency
New York, USA
The comedy film was created by Grey New York and directed by Sam Holst ahead of National Park Week
The “Find Your Park” campaign which has engaged hundreds of millions of people in the US and internationally in recent years is launching a new digital and social content series.

Grey New York, working with its client the National Park Service and National Park Foundation, heralds National Park Week coming up on April 20th through April 28th.  A centerpiece of which is: free admission to the National Parks on April 20th.

‘Anthem’ reminds us of all the stresses of daily life in comedic fashion: self-checkout kiosks that don’t work; computerised call centres that don’t answer; restroom dryers that don’t; impossible furniture assembly and incomprehensible parking signs. 

The video offers a remedy to our hectic lives and ends with majestic vistas of the parks and the call to action: The National Parks are free on April 20th . . . Find Your Park.

The video series will run on paid social platforms such as Facebook and Instagram and across all National Park Service social media.

You can find out more ways the National Park Foundation is celebrating here, including: 

- April 18th – 1:00 pm Twitter chat with the hashtags #FindYourPark and #EncuentraTuParque
- April 20th – Entrance Fee-Free Day and National Junior Ranger Day
- April 21st – Military & Veterans Recognition Day
- April 22nd – Earth Day
- April 23rd – Transportation Tuesday
- April 24th – Wild Wednesday
- April 25th – Throwback Thursday
- April 26th – Friendship Friday
- April 27th – Bark Ranger Day
- April 28th – Park Rx Day
Agency / Creative
Post Production / VFX
Music / Sound