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This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems

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BETC Paris launches new campaign shedding the religious newspaper in a different light

This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems
La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper - something you'd imagine would come with a lot of prejudice.

With this new campaign, created by BETC Paris and directed by Blacktool through RITA, La Croix wants to let people know that the content of the newspaper might not be exactly what it seems.

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Sound Design: Labo/LGM

Post Production / VFX

Post Production Company: RITA/ LEILA GESLAIN

Production Company

Director: Blacktool

Producer: Elodie Andurand

Production Company: RITA

Production Manager: Jean Davi

Creative Agency

Art Director: Nicolas Prado

Copywriter: Clara Lafuente

Creative Agency: BETC Paris

Executive Creative Director: Stéphane Xiberras

Managing Director: Catherine Emprin, Baptiste Lerousseau

Planner: Alexandre Ben-Soussan

Categories: Media and Entertainment, TV and Radio

BETC Paris, Tue, 19 Jan 2016 16:35:32 GMT