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//Thirteen & Co Director Armand de Saint-Salvy Inspires the Lion in All of Us

Creative

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Brisbane agency Smart launches latest ad for Auswide Bank 'Power of Home'

//Thirteen & Co Director Armand de Saint-Salvy Inspires the Lion in All of Us

Following on from the successful 2016 Auswide Bank commercial 'Lionheart', //Thirteen & Co director Armand de Saint-Salvy partnered again with Brisbane agency Smart to continue this animated story for client Auswide Bank.

Armand worked with Eallin Motion Art out of Prague, Czech Republic. For more than three months, Armand and post producer Ron Robert braved the daunting time difference, collaborating with Smart ECD Ben Davies.

The result - a sumptuous and beautiful animated jungle world created to showcase the emotive narrative of a young lion learning to be brave and take the next leap in life.

Does it inspire the lion in you?