The Institute Of Advertising Practitioners In Ireland
Tue, 13 Apr 2021 16:18:18 GMT
This Earth Day, Thursday April 22nd, over one billion people around the world will take action with a mission to ‘Restore our Earth.’ As part of this, THINKHOUSE is hosting “DELAY IS THE NEW DENIAL: COMMUNICATING FOR PLANET EARTH” on April 22nd from 1pm - 2pm, an event for anyone working in marketing and communications for brands and businesses.
Hosted by THINKHOUSE’s cross-functional PLANET team and powered by insights from The Youth Lab, the event is designed to strengthen our industry’s role in restoring our earth.
Pre Covid-19, we saw an understanding of the power of purpose-led approach to business strengthening - for example, in 2019 Unilever announced that its purpose-led, Sustainable Living Brands were growing 69% faster than the rest of the business and delivering 75% of the company’s growth. Sharing learnings from inspiring ‘PLANET’ marketing examples, we’ll also outline the opportunities that brands have to grow in different ways into the future, with more purposeful strategies, as we emerge from the Covid-19 pandemic.
Claire Hyland, head of The Youth Lab at THINKHOUSE said: "David Attenborough said ‘Saving our planet is now a communications challenge.’ We know this - and we have witnessed how, since the launch of our PLANET services over two years ago, brands and businesses are increasingly aligned on the need to achieve a net zero world as soon as possible. To do this, our industry must step up to tackle the problems of communications that are misaligned with a net zero world and/or not working within the Sustainable Development goals. This means thinking differently about the work we create and how we measure success.”
The event aims to accelerate the change we want to see in our industry exploring the potential for brands and communication within the broader climate and sustainability context. Some 'need to knows’ around sustainability communications and language will be included as well as a view on the current brand landscape. Finally, the event aims to inspire and empower real action through the behaviours and actions of our industry.
Laura Costello, senior strategist, purpose & planet at THINKHOUSE, said: “This event will serve as a temperature gauge of where we are now and where we’re heading. The picture is clear - there is a big gap between what businesses and brands are currently perceived to be doing in terms of acting on climate and what young people expect from them. With major initiatives such as The Great Reset by Purpose Disruptors and Thinkhouse’s own sell-out industry event in 2019 ‘World War Z, a Generation’s Battle to Fix the Climate Crisis,’ this event is part of our continued commitment to share the views of the next generation and accelerate an inspired and informed response.”
Dave Byrne, head of creative at THINKHOUSE said: “More and more of our customers are part of the global race to net zero. As creatives and marketers we must arm our clients with the right insights, ideas and creativity to win the race - this is a race towards a better world, better marketing. We want to create a world where only good marketing exists and this is another event that furthers that mission.”
Sign up to attend this free event by emailing email@example.com with ‘Earth Day Ticket’ in the subject line.