Thinkerbell has announced that it is bolstering
its PR offering, by bringing in experienced and respected PR specialist
Georgie Cavanagh to the team.
Cavanagh has spent several years
within traditional agency agencies such as Haystac and Bella PR, before
becoming employee number one at social influencing agency TRIBE.
Cavanagh was also a columnist at The Herald Sun for a year.
Margie Reid, managing partner, Thinkerbell: "We are thrilled to have
Georgie join our team. Georgie's wonderful attitude and authentic
enthusiasm for our industry means she has fantastic relationships, and
an ability to make things happen. PR is an essential service our clients
are asking for and Georgie will be able to spearhead our offering. PR
supplements our creative and media offering. However, PR can be a very
specialised offer, and we'll continue to work with the wonderful PR
agencies we collaborate with as the needs arise."
Says Cavanagh: "I'm really excited to be part of the Thinkerbell team,
it's been an amazing start. The types of projects we're working on, and
the clients, are excellent. I look forward to helping to grow our PR and
earned media offering. The lines between what's PR, advertising, social
and so on have obviously blurred over the years, and the offering at
Thinkerbell allows us to work across various mediums with as little
friction as possible."
Adam Ferrier, chief thinker, Thinkerbell: "Georgie is a legend. She's
great at understanding brand voice, and gets the ramifications of earned
media, both positive and negative. Having her PR perspective adds
another dimension to the thinking we offer."
Some of Thinkerbell's PR clients include 13cabs, Our Watch and probiotic water, PERKii.