Thinkerbell and Vegemite Call on Australians to Cover Iconic ‘Happy Little Vegemites’ Jingle
“We’re Happy Little VEGEMITEs, as bright as bright can be…” – they are the lyrics that first graced Australian air waves in 1954. Now, in a time when perhaps we need to be reminded more than ever of the brighter side of life, VEGEMITE is calling on you to cover its iconic ‘Happy Little VEGEMITEs’ jingle.
VEGEMITE has ventured into the archives, releasing the original sheet music and lyrics for its iconic ‘Happy Little VEGEMITEs’ jingle. One lucky Australian (resident) will have the opportunity to have their winning rendition of ‘Happy Little VEGEMITEs’ aired on radio, nationally.
“We know that VEGEMITE tastes like Australia, but it’s now time that we find out what Australia sounds like,” said Matt Gray, head of marketing, Bega Foods. “We’re inviting everyone to cover our iconic ‘Happy Little VEGEMITEs’ jingle, to go into the running to have their version of this song air nationally on radio. We hope that a new updated version of this song spreads a little happiness at a time when many of us need a smile. VEGEMITE is uniquely Australian, and we want to hear some distinctive voices bring our jingle to life.”
VEGEMITE wants to hear all types of styles from all types of people, from folk singers to heavy metal bands, school kids to professionals. VEGEMITE has even joined forces with Australian musicians, G Flip and Banoffee, to kick things off with their own takes to get you inspired.
“Vegemite gave me the heads up and told me they were asking for new renditions of their classic Happy Little Vegemites tune, so I took my toast down to my studio and made a little G Flip version. Anyone can make their own unique cover for a chance to get it played on radio,” said G Flip.
Banoffee added, “As someone who's been known to carry Vegemite in my suitcase wherever I go, I was thrilled to be asked to make my own version of the Vegemite jingle. I've sung it my whole childhood, so why not now? I'm so excited to hear all the different ways people will redo this iconic tune.”
The competition has kicked off this week and everyone can enter via Instagram.
