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Thierry Henry Is a Slick Getaway Driver in Renault's Premier League Ads

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The legendary football player helps fans get to their games in style with a series of Sky Sports films

Thierry Henry Is a Slick Getaway Driver in Renault's Premier League Ads

Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League.

Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get to the Game in Style.’ Thierry and his Renault rescue fans from the everyday commitments such as doing ‘the big shop’ or going to the gym to get them back in time to watch the football on Sky Sports, whether at home or the local pub.


The campaign, created by Publicis•Poke, features two 60-second and 30-second films titled ‘The Big Shop’ and ‘Game Over’ that when cut-down serve as idents broadcast during 128 live games and various non-live programming across the 2019/20 Premier League season on Sky Sports.

The campaign is supported by hand illustrated movie posters inspired by classic cinema that make the cars themselves the heroes. The posters, that also feature Thierry Henry, will run in print, social and online on SkySports.com.


The films were directed by 32 through Pulse Films with award-winning Sean Bobbitt (‘12 Years a Slave’ and ‘Widows’) as the campaign’s director of photography.

Adam Wood, marketing director at Groupe Renault UK and Ireland said: “The renewal of our partnership with Sky Sports is about celebrating the dedication of football fans to be part of the game. Football fans show a zest for life, a desire to succeed and a spirit of togetherness, and will try to be at the game no matter what.”


Dave Monk, executive creative director at Publicis•Poke added: “We’ve all been there, there’s a big game on telly but you’ve got something equally big on that you can’t escape; Your sons ballet class, your daughters best mates 9th birthday, or that big weekly shop. Take one beautiful Frenchman, a couple of brand spanking new Renaults, a legendary directing / cinematographer combo and a cracking soundtrack, and you’ve got a visual feast that should get footy fans revved up for the new footy season.”

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Client

Advertiser: Renault UK

Clients: Adam Wood, Olivia Kaye, Chriso Antoniou

Media Agency

Media Agency: MGOMD

Other

Illustrator: Sam Gilbey

Creative Agency

Creative Agency: Publicis•Poke

Executive Creative Director: Dave Monk

Planner: Calvin Lyon & Will Elliot

Producer: Emma Havard-Jones, Joss Haynes

Group Creative Director: Colin Byrne

Senior Creative Team: Andy Thirsk & Matt Comras

Business Director: Stuart Pond

Account Director: Abby Fox

Account Manager: Luke Cox

Head of Film: Colin Hickson (Film Production)

Post Production / VFX

Post Production Company: Time Based Arts

Production Company

Production Company: Pulse Films

Director: 32

Producer: Shirley O’Connor

DOP: Sean Bobbitt

Editor: Ten Three

Music

Audio Post Production: Factory

Genres: People, Action

Categories: Automotive, Cars

Publicis•Poke, Fri, 09 Aug 2019 14:09:54 GMT