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These Wimbledon Posters Merge Tennis Greats with Era-Defining Moments



McCann London shows 'Some Stories Live Forever' with three exclusive posters

These Wimbledon Posters Merge Tennis Greats with Era-Defining Moments

To amplify Wimbledon’s recent filmic trailer ‘The Story Continues,’ McCann London created three posters for the 2019 Championship under the title ‘Some Stories Live Forever.’ The posters – packed full of craft and attention to detail – excited existing fans and inspired a new generation through the unique Wimbledon story.

Each poster features tennis greats – Althea Gibson, Arthur Ashe and Martina Navratilova – who are cleverly merged with historical news stories, each blending era-defining moments of human endeavour. The posters are an innovative hybrid of craft, merging photography to create unique visuals. The pieces are complemented by typography and are hand letter-pressed to be true to each historical period featured.

Creative directors Alexei Berwitz and Rob Webster from McCann London said: “History isn’t a static timeline that stops at the present day. It’s an ever-evolving collection of stories. Every moment that we think of as “history”, was once thrillingly current and new. Nowhere is this more evident than Wimbledon and the All England Lawn Tennis Club.”

“Their story began in 1877 and they’ve been making newspaper headlines ever since; sharing coverage with the launch of Sputnik, the tumbling of the Berlin Wall and other great moments of human endeavor. And as new championships throw up new heroes and new stories, they’ll continue to do so. These beautifully designed, era-specific posters bring these insights to life, by staying true to craft of the periods they portray. Because at Wimbledon and in life, Some Stories Live Forever.”

The three iconic posters were exclusively on display at Wimbledon station on the last day of Wimbledon, to celebrate The Championship finals.


Agency / Creative
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Genres: People

Categories: Events, Sports and Leisure

McCann London, Mon, 15 Jul 2019 12:30:48 GMT