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These Walls in Madrid Can Talk and They Have Horrible Stories to Tell

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TBWA\Spain created an exhibition using ear bone vibration to raise awareness about violence against women

These Walls in Madrid Can Talk and They Have Horrible Stories to Tell
The United Nations declared November 25th International Day for the Elimination of Violence Against Women. 

70% of women murdered as a result of gender violence crimes in Spain are mothers. In many cases, these crimes are committed in the presence of their children. 

The families that take charge of the guardianship of these children often have to face complex legal procedures related to the custody and the children’s economic interests, even against the murderers of their mothers.

To raise awareness about this social epidemic, TBWA\Spain has created “Talking Walls” - an exhibition that shows a reality that, until now, has gone unheard: the nightmare that the sons, daughters and families of the murdered women live after this horrible crime.

"Talking walls" tells the harrowing stories of four of these victims families in order to raise awareness in our society about the need to break the silence surrounding violence against women.

These walls will be exhibited in one of the most representative places in Madrid, Atocha Train Station until the December 1st.

In order to hear these stories through the walls, a team of engineers has developed a technology of bone conduction that manages to convert electrical impulses into a vibration that is transmitted through our bones to the inner ear, where the sound is perceived. The team have turned the surface of the walls into a surface that will vibrate, allowing us to listen to stories once we press our ear against the wall.

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Post Production / VFX

Post Production Company: Moiré

Production Company

Director: Fede

Music Composer: Universal Music

Production Company: Lee Films

Sound Design: Javier Rivero

Creative Agency

Chief Creative Officer: Juan Sánchez (VP), Guillermo Ginés, Ramón Sala

Creative Agency: TBWA\Spain

Creative Director: Roger Cano

Developer: David San Blas

Digital Producer: Cinta Martínez

Executive Creative Director: Mikel Echeverría

PR Manager: Paula Mantiñán

Producer: Ignasi Céspedes

Production Manager: Mariluz Chamizo

Technology Production: Glassworks

Genres: Music & Sound Design, People, Storytelling

Categories: Crime Prevention, Corporate, Social and PSAs

TBWA Worldwide, Fri, 23 Nov 2018 16:57:12 GMT