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These Two Brilliant Spots Will Make You Rethink Autism

30/04/2014
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BBDO New York and The News deliver two potent ads to mark end of Autism Awareness Month

There were two spots launched this week to mark the end of Autism Awareness Month. Both polar opposites in terms of creative, but equally powerful.

Advertising agency The News released ‘Sensory Overload’, an inspirational film directed by Rattling Stick's Steve Cope. It gives the viewer a peek into the intense levels of sensory sensitivity a person with autism experiences on a daily basis. Read more here…


BBDO New York brought together three of its clients to help deliver a one-of-a-kind, onetime commercial message that encouraged parents to look for early signs of autism. The message is 'Early diagnosis can make a lifetime of difference', but what makes the effort different is that it is actually made up of four, stand-alone short commercials. They are woven together in one seamless story that features the same family as they take a journey through their child’s upbringing, having coped successfully with the challenges of autism. Read more here…


'Sensory Overload' Credits


Client: NAS – National Autistic Society


Agency: The News

Creative Director: Kit Dayaram

Copywriters: Kit Dayaram/Stine Hole Mankovsky/Oli Kellet

Art Director: Kit Dayaram


Production Company: Rattling Stick

Director: Steve Cope

Producer: Kate Taylor

Production Manager: Charlie Lodder

Editing House: Stitch

Editor: Izzy Curry   

DOP: Clive Norman

Location Manager: Toby Haak

Production Design: Stef Grieve 

Make-Up: Bev Pond-Jones

Costume: Lydia Kovacs

Sound: Munzie at Grand Central 

Visual Effects: Electric Theatre Collective 


'Lifetime of Difference' Credits


Agency: BBDO New York

Client: Autism Speaks


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Associate Creative Director: Peter Alsante        

Associate Creative Director: Matthew Zaifert 

Director of Integrated Production:  Dave Rolfe

Senior Integrated Content Producer: Darbi Fretwell

Director of Digital Operations: Clemens Brandt

Senior Interactive Producer: Tara Toliver

Interactive Production Company: Undertone

Managing Director: Kirsten Flanik

Senior Account Director: Mark Mulhern

Account Director: Phil Brolly


Production Company: Anonymous Content

Director: Christian Loubek

Senior Executive Producer:  Eric Stern

Executive Producer/Production: SueEllen Clair

Line Producer: James Graves

Director of Photography: Larkin Seiple

Production Supervisor: Blake DeRoss

Editorial: NO6 NY

Editor: Jason Mcdonald

Senior Assistant Editor: Ryan Bukowski

Executive Producer: Deborah Sullivan

Producer: Malia Rose

Music: Beacon Street

Musicians: Jon Nau & Andrew Feltenstein

Producer: Adrea Lavezzoli

Sound Mix Studio: Sound lounge NY

Sound Engineer: Glen Landrum 


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