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These Spots By kbs+ Toronto Will Catch You Off Your Guard

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World Vision's campaign to end the trafficking of children
These Spots By kbs+ Toronto Will Catch You Off Your Guard

This week, kbs+ Toronto launched a new campaign for World Vision's NoChildForSale initiative which includes TV, print, digital and social. The creative campaign includes three beautiful, but moving TV spots set to familiar lullabies that depict happy childhood memories juxtaposed with those of a child slave. The vivid comparison of a happy childhood with the realities of child slavery will jolt viewers and serve as a necessary call to action for Canadian consumers to sponsor a needy child through World Vision.

For the NoChildForSale campaign, kbs+ Toronto led the creative strategy, execution and media planning for all television and print components. Real Interactive is responsible for the digital and social strategy and creative execution. Additional creative assets include a new campaign hub on, digital advertisements, static and video infographic content, and social activations. This is the second full-scale awareness campaign beyond direct response marketing efforts for World Vision.


World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice in nearly 100 countries.


• Advertising Agency, kbs+ 


• Director- Miles Jay

• Production House- OPC/FS

• Editor- Jackie Roda

• Editing House- School Editing

• Online- Fort York VFX

• Colour- Eric Whipp - Alterego

• Music- Me&John - Pirate Toronto

• Broadcast Producer- Clare Cashman

• Chief Creative Officer- Matt Hassell

• ECD - Dan Pawych

• Art Director- Travis Cowdy

• Writer/CD- Lyranda Martin Evans

• Account Team – Marie Magnin, Chantelle D’Aoust



• Photographer – Hasnain Dattu

• Retoucher – Mark Jackson

• Chief Creative Officer- Matt Hassell

• Creative Director – Marketa Krivy

• Art Director- Braeden Laverty

• Writer – Alyssa Geffen

• Account Team – Marie Magnin, Chantelle D’Aoust 

Real Interactive:

• Executive Creative Director: Dave Sylvestre

• Senior Art Director: Matthew May

• Art Director/Illustrator: Carlos Lopez

• Senior Copy Writer: Lynne Valeriote

• Design Production: Matthew May

• Sr Development Consultant: Pat Lam

• Development: Lollipop

• Producer: Camelia Jitariu

• Account Team: Erin Abbatangelo, Tiffany To

• Business Lead: Robin Whalen

• Agency Account/Integration Lead: Erin Abbatangelo

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Genres: People, Storytelling

Categories: Charity, Corporate, Social and PSAs

Forsman and Bodenfors Toronto, Tue, 06 May 2014 11:28:50 GMT