3M’s Nexcare Brand is launching a new advertising campaign that lets you say goodbye to flinch face for good, as it introduces Nexcare Duo, the latest innovation from the brand which combines all-day hold and pain-free removal in one bandage. The new spot, entitled ‘Flinch Face Duo’, delivers on the belief that removing a bandage should never be painful, as the new line of bandage features a silicone adhesive for long-lasting hold and pain-free removal.

 

 

In the 15- and 30-second spots, created by Venables Bell + Partners, one person prepares for a painful bandage removal, only to find that with Nexcare Duo they can say goodbye to “flinch face.”

 

The videos will appear on multiple platforms including Nexcare’s owned channels, Discovery Digital, and NBC affiliate stations during the games this summer, primarily July 23rd through August 8th, including opening and closing ceremonies. The NBC affiliate markets include New York, Chicago, San Francisco, Dallas, and Boston, among others, with some additional display on NBC’s landing page dedicated to the games.