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These Microwave Ready Meals are ‘Fast as BEEP’

Creative 276 Add to collection

BBDO Minneapolis is behind the cleverly censored campaign

These Microwave Ready Meals are ‘Fast as BEEP’
The new HORMEL Compleats campaign connects to its audience with language as down-to-earth as the product. Created by BBDO Minneapolis, the new spots for the ready meal brand feature real life moments where people could really use a quick and easy meal. Once they learn about the speed and satisfaction offered by 60-second HORMEL Compleats, they’re so amazed they let a few exclamatory words slip. Luckily, the microwave beeps are there to keep everything family friendly.
 

The campaign offers HORMEL Compleats an authentic and unapologetic edge that speaks to those they serve and positions the brand as the fastest shelf-stable meal solution. With frozen meals taking over 5-minutes to cook, HORMEL Compleats are faster than the competition. As a matter of fact, they’re Fast as BEEP.
 
The new spots will run as both online video and social media.
 

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Client

Advertiser: HORMEL® Compleats

Brand Manager: Meghan Baumann, Elias Constantine

Managing Director: Nicole Behne

Production Company

Production Company: Picrow

Creative Agency

Account Director: Matt Mullin

Art Director: Alaina Peterson

Chief Creative Officer Worldwide: David Lubars

Copywriter: Nick Tiso

Creative Agency: BBDO Minneapolis

Creative Director: David Mackereth

Executive Creative Directors: Tim Mattimore

Planning Director: Theo Schweitz

Producer: Peter McLarnan

SVP - Account Group Director: Ali Siviter

Genres: Comedy, People, Dialogue

Categories: Food, Convenience

BBDO Minneapolis, Mon, 12 Aug 2019 16:54:58 GMT