BBDO Minneapolis is behind the cleverly censored campaign
The new HORMEL Compleats campaign connects to its audience with language as down-to-earth as the product. Created by BBDO Minneapolis, the new spots for the ready meal brand feature real life moments where people could really use a quick and easy meal. Once they learn about the speed and satisfaction offered by 60-second HORMEL Compleats, they’re so amazed they let a few exclamatory words slip. Luckily, the microwave beeps are there to keep everything family friendly.
The campaign offers HORMEL Compleats an authentic and unapologetic edge that speaks to those they serve and positions the brand as the fastest shelf-stable meal solution. With frozen meals taking over 5-minutes to cook, HORMEL Compleats are faster than the competition. As a matter of fact, they’re Fast as BEEP.
The new spots will run as both online video and social media.