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These ExxonMobil Ads Feature the Tiniest Science Experiments You'll Ever See

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BBDO New York launches 'Miniature Science' campaign, demonstrating the brand's pledge to lower emissions

These ExxonMobil Ads Feature the Tiniest Science Experiments You'll Ever See

ExxonMobil has been running corporate brand advertising during recent high-profile sporting events, including the World Series, Sunday Night NFL Football, college football and NBA games. The ads focus on some of the energy innovations ExxonMobil is working on, such as growing algae for biofuels.

What you may not know is ExxonMobil has also been running another campaign that targets a younger audience.  The primary message is the same; however, the execution takes a radically different creative approach.

The campaign created by BBDO New York, called 'Miniature Science', is a series of working demonstrations of ExxonMobil’s initiatives to lower emissions – all done at a fraction of the scale. 

The all-digital and social campaign consists of four short films and teaser executions that drive to the films, which live on YouTube in a dedicated playlist. Each miniature demonstration captured on film is real and scientifically accurate – there was no CG or camera trickery.

You can check out each of the adorable spots from the campaign below:

view more - Creative
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Agency: BBDO New York

Chief Creative Officer Worldwide: David Lubars

Chief Creative Officer New York: Greg Hahn

Executive Creative Director: Tom Godici

Executive Creative Director: Greg Ketchum

Senior Creative Director: Mark Girand

Senior Creative Director: Lew Willig

Art Director: Delilah Kim

Copywriter: Vera Keiter

Head of Integrated Production: David Rolfe

Executive Producer: Grant Gill

Producer: Ali Gladstone

Sr. Business Manager: Kathy Bannon


Production Company: Nexus Studios

Director: Lucas Zanotto

Executive Producer: Ollie Allgrove

Senior Producer: Isobel Conroy

Director of Photography: Toby Howell

Production Designer: Andy Gent

Art Director: Collette Pidgeon


Editorial and Finishing: NO6

Executive Producer: Corina Dennison

Senior Producer: Laura Molinaro

Editor: James Duffy

Assistant Editor: Scott Zeitlan


Mix & Record Company: New Math

Engineer: Marc Healy

Producer: B Muñoz


Music: New Math

Executive Producer: Kala Sherman

Producer: B Muñoz

Creative Director: Raymond Loewy

Creative Director: David Wittman

Composed AFM music: “Candy Shop” (on the long form cuts) - Jared Hunter

Licensed Music: “Eenie Weenie” - Dan Sammartano, “Boss Hog” - Joseph Spallina (On 15's)

Sound design

Sound Design: New Math

Composers: Marc Healy and Joseph Spallina

Producer: B Muñoz

VO TALENT (on long forms): Sophie Amoss

Agent: Abrams Artists

BBDO New York, Fri, 01 Nov 2019 15:23:20 GMT