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These Eclectic Music Videos from Bacardi Encapsulate the 'Sound of Rum'


BBDO New York reveals winners of the BACARDI Music Liberates Music campaign in partnership with Major Lazer

These Eclectic Music Videos from Bacardi Encapsulate the 'Sound of Rum'

BBDO New York has announced the four winners of this year’s Bacardi Music Liberates Music campaign in partnership with Major Lazer. The winners from around the United States were hand-selected by Major Lazer and then got the incredible opportunity to have their original winning track made into a music video - which debut today.

“It’s been an honour to be selected for this contest! damsun is a passion project for us so we’ve been putting our energy into making music that we truly stand by,” said Tommy Weeks of damsun, the grand prize winner. “To be selected by Major Lazer as winners of the Bacardi Music Liberates Music competition was a totally unexpected but validating experience. We’re learning that by following our inspirations and pushing each other creatively, we can make something special.”

The campaign first kicked off in August and called for up-and-coming artists to submit their best 'Sound of Rum' inspired tracks. After an open call for submissions, 12 semi-finalists were selected and given mentorship by Major Lazer via feedback in the Soundcloud comments section – this was the first time the interface had been used in this innovative way. The artists’ tracks were updated and re-uploaded. The final four winners (determined by highest fan engagement and Major Lazer input) were given the incredible opportunity to have these music videos created in their honour.

The creative team out of BBDO New York identified four music video thematics - Dance, Narrative, Performance and Animation - and paired each winning artist with an experienced music video director to capture the theme and energy of their song in a banging music video.

Full Credits


CLIENT: Bacardí

Campaign: Music Liberates Music 2.0


David Lubars: Chief Creative Officer, BBDO Worldwide

Greg Hahn: Chief Creative Officer, BBDO New York

Marcos Kotlhar: Executive Creative Director

Danilo Boer: Executive Creative Director

Marcus Johnston: Creative Director

Jim Connolly: Creative Director

Pedro Sampaio: Art Director

Noreen Masih: Senior Project Manager

David Rolfe: Head of Integrated Production

Sofia Handler: Executive Producer

Andrew Osborne: Senior Producer

Michael Woodall: Producer

Jessica Nugent: VP, Production Services Director

Kathy Bannon: Sr. Business Affairs Manager

Reid Pierce: Associate Business Affairs Manager

Julia Millison: Music Producer

Steven Panariello: Executive Vice President, Senior Account Director

Josh Goodman: Vice President, Account Director

Meghan Wood: Account Manager

Nora Stanton: Account Executive

Jessica Strode: Senior Vice President, Group Planning Director

Steve Panawek: Vice President, Communications Planning Director

Jen Leung: Communications Planning Director

Production Company:

BBDO Studios

Michael Gentile: Executive Producer of BBDO Studios

Music Video: In the Moment

Artist: Damsun

Director: Law Chen

Executive Producer: Michael Gentile

Line Producer: Jonathan Hsu

1st AD/Producer: Jeff Reagan

Director of Photography: Tinx Chan

Producer: Andre Rowe Jr

Steadicam Op: Ivan Cortazar

1st AC: Steve Tong

Camera PA: King Lu

Gaffer: Maria Cabra

Grip: Miguel Ortiz

Lighting/Producer: Luke Butler

Set PA: Eduardo Danino

Truck PA: Chris Aspiazu

Props: David Tousley


Waitress: Kim Holmes

Cook: Jerome Hunter

Dancer 1: Janine Hartmann

Dancer 2: Lawanda Hopkins

Sax player: Tommy

Editor: Chris Hilk / Cut and Run

Post Producer: Eytan Gutman

Music Video: Doin To Me

Artist: Alé Jay

Executive Producer: Traci Carlson

Executive Producer: Richard Peete

Executive Producer: Matthew Snetzko

Director: Kyle Sauer

1st Assistant Director: Alex Burstein

Director of Photography: Sharif El Neklawy

1st Assistant Camera: Lola Banks

Gaffer: Joel Kingsbury

Key Grip: Dylan Kaplowitz

Swing: Ryan McCluney

Production Designer: Evan Schafer

Art Assistant: Melissa Stammer

Art Assistant: Luca Gioia

Art Assistant: Thomas Mitchell

Wardrobe Stylist: Shandi Alexander

Hair & Make Up: Shideh Kafei

Production Assistant: Finn Loyd

Editor: Kyle Sauer

Colorist: Jeff Sousa

Animation: Kyle Sauer

3D Animation: Jake Longoria

Assistant Editor: Zach Villafana

Assistant Editor: Gerardo Coello

Music Video: Lie

Artist: Chris Catlin

Directors - Jonny Costello & Charlotte Audrey 

Lead CGI - Liam Bevin  

Lead Motion Designer / Editor - Callum Barnes

Illustration - Steve Baker, Dan Taylor 

Music Video: Vacation

Artist: Nissi Lee


Executive Producer: Michael Gentile, BBDO Studios

Executive Producer: Traci Carlson

Executive Producer: Richard Peete

Executive Producer: Matthew Snetzko

Director: Yoonha Park

Producer: Juanita Jaramillo

Co-Producer: Jorge Duran

Director of Photography: Zach Stoltzfus

Production Assistant: Forest Jade

Editor: Yoonha Park

Colorist: Na Thirakomen

Assistant Editor: Gerardo Coello


Talent: Jes Nelson

Talent: Jaio Vergel

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Genres: Comedy, Choreography, Visual VFX, Animation, Music & Sound Design, Storytelling

Categories: Spirits, Alcoholic Beverages

BBDO North America, Tue, 13 Nov 2018 17:32:26 GMT