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These AXE Business Cards Share More Than A Name & Phone Number

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UNION infuses pheromones into business cards to create a new level of personalisation

These AXE Business Cards Share More Than A Name & Phone Number

For more than a decade, AXE and The AXE Effect have been synonymous with overwhelming attraction. When members of Unilever’s AXE marketing team needed new business cards, UNION harnessed the attractive power of pheromones to create a card that brought the AXE Effect to life. 

Each team member’s pheromones were isolated and infused into their cards, allowing the cards to communicate far more information than just a phone number and email address.



Credits


AXE Pheromone Business Cards

Agency: UNION, Toronto, Canada

Executive Creative Director: Lance Martin

Associate Creative Director/Art Director: Glen D'Souza

Associate Creative Director/Copywriter: Mike Takasaki

Agency Producer: Julie Riley

Account Director: Kimberlee McCormack

Account Manager: Rhiannon Enss

Science Advisor: Rudolf Furrer

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Categories: Deodorant, Beauty & Health

lbbonline.com, Wed, 21 May 2014 16:50:13 GMT