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These Ads Will Upset You, Then Cheer You up Again

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Three spoof commercials for the Chicago Comedy Film Festival by TBWA\Chiat\Day are designed to make you feel sad

These Ads Will Upset You, Then Cheer You up Again
These "sad ads" for Chicago Comedy Film Festival, will be served to Chicago residents who "like" certain comedians and comedy shows, first to make them very sad, and then to invite them to cheer up at the festival.

The three films, created by TBWA\Chiat\Day New York, will play in theatre, and also run as pre-roll and targeted digital video this week leading up to the festival.

The Chicago Comedy Film Festival was started in 2010 to give comedy filmmakers a meeting place to exchange ideas, showcase their work, and celebrate comedy film. Read more about it here.

Lonely Boy:

Sad Old Man: 

Sad Woman: 


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Music

Music Company: Butter

Offline

Edit Company: MackCut

Editor: Brendan Hogan

Producer: Mike Leuis

Executive Producer: Gina Pagano

Post Production / VFX

Post Production Company: MPC

Colourist: Daniel Silverman

Flame Artists: Joseph Miller

Motion Graphics: Redslash

Finishing: Schmigital

Production Company

Production Company: O Positive

Director: Kenny Herzog

Executive Producer: Ralph Laucella and Marc Grill

Producer: Ken Licata

DOP: Ben Richardson

Production Designer: Heidi Adams

Sound

Audio Mix: Sam Shaffer

Client

Advertiser: Chicago Comedy Film Festival

Creative Agency

Creative Agency: TBWA\Chiat\Day New York

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Director: Ian Reichenthal

Creative Director: Alex Taylor, Jason Stefanik, Matt Vescovo

Copywriter: Ian Reichenthal, Alex Taylor

Art Director: Jason Stefanik, Matt Vescovo

Producer: Dan Bradbury

Head of Production: John Doris

Executive Producer: Amanda Revere

Associate Producer: Sarah Healy

Genres: Music & Sound Design, Comedy, People

Categories: Events, Sports and Leisure

TBWA\Chiat\Day, Mon, 01 Apr 2019 15:40:40 GMT