Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

These Ads Encourage Would-Be Investors with Humorous Stories of Beginners

Creative 89 Add to collection

Campaign from BMF will run in the Australian market across BVOD, OOH and digital and will be supported with a $10 retail offer covered by Sharesies AU, on sign-up

These Ads Encourage Would-Be Investors with Humorous Stories of Beginners

Sharesies AU has just launched an Australian campaign via a new brand platform created by BMF, 'Let’s Get Growing'. The Sharesies platform is a New Zealand-based investing platform. 

After winning a competitive pitch for the account, BMF has created a brand platform that celebrates investment as a long game. Because dreams are grown, step-by-step. No quick wins, no shortcuts. 

Investing can be intimidating and everyone should have the same opportunity to develop their wealth – whether you have $5 or $5m. The Sharesies platform makes investing easy, allowing anyone to invest across Australia, New Zealand and the US share markets with as little as 1 cent. The Sharesies platform has over 400,000 investors and was made accessible to Australians in 2021.

“Let’s Get Growing” dramatises the times we’ve been at the start of a journey, that’s paid off in the long run. It applauds being a beginner and the magic behind those first moments: a first kiss, learning to drive or even learning to play a new musical instrument. 

Says Pia Chaudhuri, executive creative director, BMF: “You’ve been a beginner many times in your life, but being one didn’t stop you then, and it shouldn’t stop you now. Investing can seem intimidating, but just like so many other things, it can be worth taking the plunge. We hope this campaign inspires and empowers investing novices to take heart in the fact we all have to start somewhere, and sometimes, pushing through the awkwardness can bring us one step closer to realising our dreams.”

Says Brooke Roberts, co-founder and director, Sharesies AU: “Sometimes, you just need a little bit of help to see the potential you already have. We want to empower our investors with the tools and knowledge to reach their personal goals. BMF’s platform is true to our brand and we hope it will get Aussies to take their first investment plunge, and continue to grow, with the Sharesies platform.”

The campaign will run in the Australian market across BVOD, OOH and digital and will be supported with a $10 retail offer covered by Sharesies AU, on sign-up.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Executive Creative Director: Pia Chaudhuri

Senior Art Director: Nadia Ahmad

Senior Copywriter: Ellie Jones

Head of Art and Design: Lincoln Grice

Designer: Alex Kidd

Group Head Experience Design: Lu Vardy

Strategy Director: Rachel White

Head of Effectiveness & Data Stategy: Jen Rhodes

Chief Executive Officer: Stephen McArdle

General Manager: Paul Coles

Group Account Director: Anna Lawrenson

Account Executive: Shanaz Delawari

Head of TV: Jenny Lee-Archer

Director: Stuart Bowen

Production Company: Goodoil

Executive Producer: Juliet Bishop

Producer: Tracey Lee-Permall

Post Production: The Editors

Offline Editor: Laurance Van Camp

Online Editor: Stu Cadzow

Grade: Fergus Rotherham

Post Producer: Liv Reddy

Music and Sound: Electric Sheep

Creative Director: Glenn Sarangapany

Composer: Tom Marland

Senior Sound Designer: Joe Mount

Executive Producer: Kate Stenhouse

D.O.P: Lachlan Milne

Creative Services Director: Clare Yardley

Senior Art Buyer: Basir Salleh

Production Director: Karen Liddle

Finished Artist: Catarina Duardo and Leanne Hall

Digital Producer: Danielle Kartika and Ryville Ochoa

Front-End Developer: King Tan

Stills Production Company: The Kitchen Creative Management

Photographer: Juli Balla

Stills Producer: Federica Genovesi

Retoucher: Adam Hayes

PR: Lu Borges and Elliott Holohan

Client: Sharesies AU

Co-founder and Director: Brooke Roberts

Country Manager: Brendan Doggett

Marketing Manager AU: Adrien Jarvis

Media: MBM NZ

PR: History Will Be Kind

*Brooke Roberts is a sub-authorised representative of Sanlam Private Wealth

(AFSL no: 337927).

Categories: Investment, Finance

BMF, Thu, 26 Aug 2021 08:59:00 GMT