Says Taryn Williams (above, left), founder and CEO, TheRight.Fit: "We're
thrilled to be working so closely with a global market leader in Havas.
Their portfolio of clients provides great access and opportunities with
the type of brands our influencers are keen to work with. It is a
partnership that we see huge opportunities to do some really fantastic
work with, while also adding a vast platform for more exciting new
talent to come through. TheRight.Fit is built for forward thinking
agencies and it's great to see so much interest already."
Village Australia executive management team, Anthony Gregorio, Mike
Wilson and James Wright (above, right), said in a joint statement: "Our
partnership with TheRight.Fit signifies our intention to lead the market
when it comes to influencer marketing.
"In particular, we want
to focus on how brands and organisations can build long-term authentic
connections with talent that can in turn advocate and engage their
audience, followers and fans with our campaigns. A brand is no longer
what we tell the customer it is - it's what consumers tell each other it
is. This is why influencer marketing is now such a key part of PR and
The partnership aligns with Havas' 'better
together' value, enabling the Group to work from start to finish with
TheRight.Fit on any given client brief. This collaboration will provide a
major platform to amplify Havas influencer strategies and engagement
activity for clients.
Red Agency, has already successfully
collaborated with TheRight.Fit on projects for global brands including
Heineken and Chandon, adding to the agencies' existing 'Red Effect'
influencer network. The new association is set to open up many more
opportunities with clients across the Havas Village in Australia.
its launch, TheRight.Fit has notched up some notable achievements,
including providing hero actors for the global Jacobs Creek TV
commercial, photographer for Tim Cahill's sportswear line, videographer
for Menulog's viral #mannequinchallenge, as well as influencers for a
variety of executions with Universal Music.
In the coming months
Havas Group and TheRight.Fit will be launching a series of
collaborations designed to disrupt the influencer marketing space. The
focus will be on bringing the science behind influencer marketing to
life so clients can truly understand the return on investment.
September this year Havas signalled its intention to support and invest
in emerging businesses as part of its new Havas Ventures offering http://www.havasventures.com.au/
to view video interview between Maz Compton and Taryn Williams and James Wright.