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Theresa May Gives Press the Finger in Cheeky Recruitment Video from Studio Yes

Creative 8.3k Add to collection
Production company uses shareable film of the UK Prime Minister to advertise vacancies
Theresa May Gives Press the Finger in Cheeky Recruitment Video from Studio Yes

Studio Yes decided to take a different approach when looking to find new talent. Using Theresa May’s Brexit woes as it’s backdrop, the film featuring the UK Prime Minister venting her rage has currently racked up over 25 million organic views in just four days.

As a production company who are known for their ability to be agile, and create shareable films, they thought they should put their money where their mouth is, and create a 'viral' video to advertise their current vacancies.

Having set themselves the brief to create 'the world's most viewed' jobs post, they took just 48 hours to come up with the creative, shoot it and release it. Four days later, the film has been viewed over 25 million times… without a single penny of ad spend.

Executive producer, Sam Ojari commented: “It’s nice to think that more people have watched our recruitment video than the entire population of Australia. We’ve got hundreds of CVs to read through... but that’s great.”

To find out more about how Studio Yes work, click here.

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Genres: Comedy, People

Categories: Recruitment, Business Services

Yes, Tue, 22 Jan 2019 16:23:10 GMT