There's Something for Everyone in Reliance Market's Musical Ode to India
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Lowe Lintas helps the wholesale store chain celebrate India's Independence Day as shoppers coming together in a joyful music performance
Wholesale cash and carry store chain Reliance Market is celebrating India's Independence Day with an ode to the nation - creating music out of products and activities that are encountered in stores across the country.
Conceptualised by the Mumbai office of Lowe Lintas, the film aims to convey how joy can be found even in the smallest things in life, celebrating people coming together through the simple activity of shopping.
Speaking about the campaign, Shantanu Saha, vice president of marketing at Reliance Market said: “We want to communicate to the people of India that Reliance Market has something for everyone. On India’s day of Independence, India ka Market shares the pride of freedom with the people of India.”
A supermarket can be seen as a social gathering where different activities take place. If you close your eyes and listen carefully to the ambient sounds, there is an interesting opportunity to explore. Reliance invites its audience to a place where they will find everything they need for their homes - as well as meeting their neighbours.
Amar Singh, regional creative officer, Lowe Lintas adds: “With its focus on connecting and serving millions of households and small businesses in India, Reliance Market truly is India ka Market. And this film, is them wishing every Indian a happy Independence Day.”
The film has been rolled out online and across various social media platforms, to drive reach and visibility.
Advertiser: Reliance Market
Client Team: Shantanu Saha, Nishant Sharma
Production Company: Sync Films
Director: Anish Dedhia
Creative Agency: Lowe Lintas
Creatives: Amar Singh, Joshua Thomas, Katya Mohan, Prathamesh Gharat, Tejas Dangre, Sriman Biswajit
Planner: Saji Abraham, Poonam Raichura
Account Management: Shantanu Sapre, Pushkaar Kshirsagar, Priyam Katakia, Lyncia Noronha
Genres: Music performance, People, Musical
Categories: Supermarkets, Retail and Restaurants MullenLowe Lintas Group, 11 months ago