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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

There's No Time for Voices in Your Head in New Spot for Volkswagen

05/06/2020
Production Services
Barcelona, Spain
103
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Sur-Film explores the essence of 'accepting no roof' in new ad, transferring the concept from people's lives to the new car model

Sur-Film has released a new film for Volkswagen, introducing the all new T-Roc Cabriolet.

The spot reflects the new car model in its sense of dynamicity and the way it never loses its rhythm, jumping from one scenery to a completely different one, from one unique character to another. Nevertheless, all of them share the same feeling: they accept no roof. The whole idea around the campaign is to silence all those voices that stop you from doing what you really want, regarding your age, context or circumstances.

The team at Sur-Film said: "How all the technical departments came together to create all these different scenarios and characters was something interesting to see unfold. It was a dynamic and fun shoot - from location to location, character to character, we explored Madrid almost in its entirety. Capturing the uniqueness of each scenario was a key point in this shoot, and we’re glad to see we successfully helped achieve that."

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