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There’s No Real Crisis in This ‘First World Problems’ Musical for Samsung

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Great Guns’ Tal Zagreba directs tongue in cheek panic prevention musical for Leo Burnett Israel and Samsung Galaxy Note9

There’s No Real Crisis in This ‘First World Problems’ Musical for Samsung
To promote the durable battery life of the Samsung Galaxy Note9, Leo Burnett Israel and director Tal Zagreba present ‘No Crisis’ – a musical extravaganza to put smartphone-induced panic into perspective.

The theatrical ad, produced by Omri Paz Productions (Israel) and co-produced by Great Guns, puts a comedic lens on the over-dependency we have on smartphones and their battery life. Through a series of disasters including missed flights, getting locked in a sauna and crashing into the Nasdaq, we’re reminded to 'keep the crisis for the real crisis'.

Director, Tal Zagreba comments: “Hollywood’s Golden Age musicals were an important point of inspiration for the commercial. We wanted to tip our hats towards the glitzy, warm, theatrical style but put a modern, humorous twist on it. Part of the approach by the DOP, Roman Linetsky, and I was to shoot with minimal cuts, applying one long camera move to each scene. We tried to give each set a universal aesthetic and appeal as it’s an emotion most of us have felt about our phones at some point - in Israel and beyond!” 

The 90-second commercial launched in September outlines all of the new product features of the Galaxy Note9, most importantly- an all-day battery, a Bluetooth S-Pen and ‘super powerful performance’.

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Advertiser: Samsung

Brand: Galaxy Note9

Production Company

Production Company: Omri Paz Productions & Great Guns

Producer: Ravit Aviv, Elinor Almagor, Ophir Sorriso Tal

Director: Tal Zagreba

DOP: Roman Linetsky

Stylist: Noa Nozik

Choreographer: Yuval Gonen

Grip: Golan Kwiat


Music Company: Knob Music Studio


Editor: Shahar Beeri

Post Production: Vadim Bar Zakharin, Omer Ariely, Tal Porat, Amir Steiner, Gal Primack Najari

Creative Agency

Creative Agency: Leo Burnett Israel

Chief Creative Officer: Ami Alush

Copywriter: Oren Ben Naim, Elad Gaizler, Tal Menkes

Producer: Menny Zarhia

Art Director: Meital Miller

Chief Account Officer: Idit Zukerman

Chief Strategy Officer: Shai Nissenboim

Strategic Planner: Liz Stull

Account Supervisor: Sapir Aharoni

Account Executive: Nofar Zinger

Social Account Manager: Lio Schafferman

Traffic Manager: Maya Varochik

Graphic Designer: Oren Bar

Genres: Music performance, Scenic, People, Music & Sound Design, Comedy

Categories: Consumer Electronics, Phones

Great Guns London, Tue, 18 Sep 2018 08:41:51 GMT