Halifax and adam&eveDDB teams with Warner Bros. Consumer Products to launch the latest campaign featuring iconic The Wizard of Oz characters
Halifax has today unveiled the magical land of Oz as the location for its latest TV advertising campaign, starring Dorothy, Toto, Tin Man, Cowardly Lion and Scarecrow - the beloved and iconic characters from the 1939 film.
Created by adam&eveDBB, the advert tells the story of the arrival of Dorothy and her companions to the Emerald City, but all is not what it seems.
The Wizard of Oz has gone out, leaving Halifax colleague Greg in charge, to help Scarecrow, Cowardly Lion and Tin Man find their dream home, or in Dorothy’s case, find her way home.
The scenes with Greg (actor David Rees Talbot) were filmed in a TV studio in London, and then painstakingly superimposed during post-production on to original film footage. This is the first time in its series of adverts that Halifax has chosen to enter the world of the characters, rather than bringing them into a high-street branch.
The advert will be broadcast first on Friday 27th April on Channel 4 at 9pm.
The Wizard of Oz characters will also be featured in the national campaign across branches, outdoor and social media, as well as online advertising to promote Halifax’s mortgages cashback campaign.
Russell Galley, Managing Director, Halifax said, “The Wizard of Oz is a real family favourite across generations and a perfect fictional fit with what Halifax is all about in real life. We have been committed to supporting homebuyers and home movers for 160 years, helping millions of people all over the UK discover that ‘there’s no place like home’.”
Catherine Kehoe, Managing Director, Brands and Marketing, Halifax, added, “What better place to showcase Halifax’s expertise and heritage in helping the nation’s homebuyers than the Emerald City. The twist this time is that our friendly colleague Greg ‘appears’ alongside Dorothy and her friends in the land of Oz, demonstrating how we give extra to our customers every day.”