Team One
Tue, 12 Apr 2022 15:16:19 GMT
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There's No Moment Too Big for Lexus in 2022 LX 600 SUV Campaign
2022 Lexus LX 600 campaign from Team One follows the high achievers
There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called ‘No Moment Too Big,’ for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with the launch spot: ‘Drumroll, Please’.
“The LX has been a beacon of capability and style for more than 25 years,” said Vinay Shahani, vice president of Lexus marketing. “With the all-new LX 600, our flagship luxury SUV, we built on that legacy by offering uncompromising performance, thoughtful design and human-centred technology that our guests need to tackle life’s big moments.”
The all-new LX 600 is made to excel in places and in moments other luxury vehicles dare not tread. It builds on the legacy of previous generations by introducing an all-new platform, an upgraded 3.5-liter twin-turbo V6 engine, improved fuel economy, increased towing capacity and an expanded five-grade strategy. For the LX 600, there is no stage too big, no moment too challenging and no test too demanding.
Created by Team One, ‘No Moment Too Big’ follows three LX 600 drivers—the athlete, the executive and the surgeon—as they prepare for big moments. In addition to showing off the sleek exterior and thoughtful interior design, the campaign takes a look inside the reinvented cabin, featuring Lexus Interface and Lexus’ first dual display configuration.
The film showcases the first-ever LX 600 Ultra Luxury grade that provides special attention to the passenger experience with executive seating that can massage and recline up to 48 degrees, controlled via an effortless rear touchscreen control panel in the centre armrest table.
In addition to the broadcast spot, the campaign includes advanced TV, digital, audio, social, print and out of home. The LX 600 media campaign reaches affluent high achievers as they live their on-the-go lifestyles, focus on their careers, pursue their passions, enjoy the rarer things in life, and lean on technology to stay organised. Notable media initiatives include:
- iHeartMedia Bloomberg Podcast Sponsorship: Lexus will surround empowering content and equip the audience with the latest in news, technology and business through integrated host-read pre-, mid- and post-roll spots.
- Google: A custom, Google Cloud-streamed, AR experience brings the all-new LX 600 to the driveways of YouTube viewers.
- Hearst ‘Project Tell Me’: Lexus will continue to sponsor this ongoing editorial initiative that amplifies voices within historically underrepresented communities, from cultural icons to everyday heroes.
- Complex Networks: The all-new LX 600 will play a central role in a new-to-world docuseries on their award-winning food vertical, First We Feast, which will explore the inspiration and cultural influence of two culinary trailblazers who are changing the rules of what it means to be a modern chef. Also, the Lexus LX 600 will be the Automotive Exclusive partner of ComplexLand 3.0, an unrivalled metaverse shopping experience where lifestyle, sneaker culture, and NFT’s converge, May 25th-27th, 2022.
Agency
Agency: Team One
CEO: Julie Michael
Project Management
Program Manager: Laura Schluckebier
Associate Director of Project Management: Jamie Lau
Project Manager: David Hefferly
Project Manager: Kersheral Jessup
Creative
Chief Creative Officer: Chris Graves
Executive Creative Director: Jason Stinsmuehlen
Creative Director: Jesse Blatz
Creative Director: Matt Lanzdorf
Art Director: Adam Bright
Copywriter: Luke Roloff
Director of Design: Tim Meraz
Creative Director: Tyler Doupe
Art Director: Ken Bones
Associate Creative Director: Justin Kaehler
National Account
Account Director: Amy Oars
Account Supervisor: Madison Rich
Assistant Account Executive: Chandler McKee
Content Production
Associate Director of Content Production: Leah Bohl
Associate Producer: Erick Sosa
Content Producer: Matt Hartz
Senior Supervisor, Music: Neil Cleary
Digital Production
Senior Digital Producer, Program Lead: Sarah Smith
Digital Producer: Danielle Wright
Senior Digital Producer: Mikette Miller
Senior Digital Producer: Maaren Hall
Associate Director, Interactive Production: Chad Bauer
Print Production
Senior Print Producer: Stephanie Delcarpio
Media
Management Director, Media: Preston Larson
Media Director: Scott Thornton
Associate Media Director: Stacey Cho
Media Supervisor: Jennifer Gee
Media Supervisor: Chanelle Billones
Media Planner: Brianna Porrello
Media Planner: Tristan Gerardo
Assistant Media Planner: Savannah Pham
Search
Associate Search Director: Cailin Lobb-Rabe
Search Media Manager: Kathryn O’Connell
Strategy
Group Planning Director: Cliff Adams
Associate Director, Strategy: Trang Fieman
Associate Director, Digital Strategy: John Stallé
Director of Cultural Anthropology: Steven Garcia
Cultural Anthropologist: Tahni Candelaria
PR
Account Director: Daphne Dobbs
Account Executive: Jesse Zand
Public Relations Specialist: Erin Schneider
Social Media
Account Supervisor: Melanie Guthrie Sanders
Business Affairs
Director of Business Affairs: David Peake
Product
Junior Product Insights Specialist: Christopher Brake
Proofreading
Copy Supervisor: Kevin Helms
Senior Proofreader: Jeff Hoffman
Proofreader: Julia Gabrick
Proofreader: Jim Mills
Senior Proofreader: Mary Nadler
Digital Asset Management
Manager, Digital Asset Management: Stacey McKeever
Digital Asset Supervisor: Emily Kutami
Content Delivery Team
Studio Director: Scholastica Park
Senior Digital Artist: Tim Takanashi
Digital Artist: Ricky Chan
Senior Retoucher: Michael Martens
Senior Retoucher: Ban Tat
Senior Digital Artist: Quinn Diep
AdOps/Traffic
Senior Broadcast Traffic Manager: Faren Rose
Broadcast Traffic Manager: Elizabeth Romaine
Broadcast Traffic Manager: Jenny Reifenberg
Senior Digital Traffic Manager: Allan Rohrbaugh
Digital Ads Operations Manager: Krysten Yaminy
Analytics
Digital Analytics Manager: Karen Kuo
Senior Analyst of Customer Relationships: Matthew Wendell
Cost Control
Senior Cost Control Specialist: Mary Lisska
Cost Control Specialist: Kimberly Bob
The Pub
Head of Production: Gina Grosso
Senior Editor / Multimedia Manager: Brian Gordon
Post Producer: Paloma Bido
Post Producer: Cody Pittard
Associate Producer: Alec Hoffman
Motion Graphics Manager: Rob Johnston
Editor: Greg Young
External Partners for Video Production
Production Company: MJZ
Director: Henry Hobson
President / Executive Producer: David Zander
Executive Producer: Kate Leahy
Head of Production: Janet Nowosad
Line Producer: Ed Calaghan
DP: Linus Sandgren
Edit
Editorial Company: Cabin Editing Company LLC
Post Production Company: Pariah
Telecine: Company 3
Music Company: SqueekEClean
Voiceover: Gaius Charles
Recording Studio: Juice Studios
Categories: Automotive, Cars
Team One, Tue, 12 Apr 2022 15:16:19 GMT
