Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

There's No Logo Required in This Punchy ‘Anti-Ad’ for Doritos

Creative 253 Add to collection

RadicalMedia's Dave Meyers directs ‘Another Level’ from Goodby Silverstein & Partners

There's No Logo Required in This Punchy ‘Anti-Ad’ for Doritos

This clever campaign out of Goodby Silverstein & Partners and directed by RadicalMedia’s Dave Meyers takes advertising to ‘Another Level’.

The 'anti-ad', which removes the brand's name and logo entirely, encourages fans to share what ‘Another Level’ means to them. The work features partnerships with Uproxx and NTRWK along with YouTube and other digital assets.

The campaign, aired during the MTV Video Music Awards, is 'an ad with no logos, no jingles, no gimmicks'. Check it out below. 

video
"Another Level' by Dave Meyers
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Frito-Lay/Doritos

Creative Agency

Creative Agency: Goodby Silverstein & Partners

Art Director: Matt McNulty

Executive Creative Director: Margaret Johnson

Creative Director: Laura Petruccelli + Rohan Cook

Production Company

Production Company: RadicalMedia

Director: Dave Meyers

Producer: Jim Bouvet

RadicalMedia US, Tue, 01 Oct 2019 07:21:54 GMT