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There's No Logo Required in This Punchy ‘Anti-Ad’ for Doritos

Creative 253 Add to collection

RadicalMedia's Dave Meyers directs ‘Another Level’ from Goodby Silverstein & Partners

There's No Logo Required in This Punchy ‘Anti-Ad’ for Doritos

This clever campaign out of Goodby Silverstein & Partners and directed by RadicalMedia’s Dave Meyers takes advertising to ‘Another Level’.

The 'anti-ad', which removes the brand's name and logo entirely, encourages fans to share what ‘Another Level’ means to them. The work features partnerships with Uproxx and NTRWK along with YouTube and other digital assets.

The campaign, aired during the MTV Video Music Awards, is 'an ad with no logos, no jingles, no gimmicks'. Check it out below. 

"Another Level' by Dave Meyers
view more - Creative
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Advertiser: Frito-Lay/Doritos

Creative Agency

Creative Agency: Goodby Silverstein & Partners

Art Director: Matt McNulty

Executive Creative Director: Margaret Johnson

Creative Director: Laura Petruccelli + Rohan Cook

Production Company

Production Company: RadicalMedia

Director: Dave Meyers

Producer: Jim Bouvet

RadicalMedia US, Tue, 01 Oct 2019 07:21:54 GMT