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There's No Feeling Like Relief in DDB Argentina's New Volkswagen Ad

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The 90-second spot is directed by Rodrigo Garcia Saiz

There's No Feeling Like Relief in DDB Argentina's New Volkswagen Ad

Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz discovers a shared satisfaction unlike any other in the highly relatable spot “Toilets” for Volkswagen, out of DDB Argentina.

The :90 spot finds various individuals on a mad dash to the restroom, desperately dodging any obstacles in their way, including cutting a line of elderly folk and settling for less-than-ideal facilities.

The stylised slow motion heightens the gravity of the ‘emergency’ situation any person knows all too well, with the individuals scrapping all social norms in their frenzied state. The spot closes with a single relieved man getting back into his VW Cross Up to resume his road trip.

Check out the spot below: 

view more - Creative
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Edit Company: Salado

Editor: Mariano Baez

Post Production / VFX

Post Production Company: Salado Uruguay

VFX Supervisor: Sebastian Cerveñansky

Client

Advertiser: Volkswagen Argentina

Production Company

Director: Rodrigo Garcia Saiz

DOP: Mateo Londono

Executive Producer: Federico Ameglio

Production Company: Salado

Producer: Veronica Berta & Victoria Martinez

Creative Agency

Art Director: Martin Puiatti

Chief Creative Officer: Hernan Jauregui

Copywriter: Alberto Valencia Gomez

Creative Agency: DDB Argentina

Planner: Micaela Picco

Head of Production: Claudio Migliardo

Genres: Comedy

Categories: Aircraft, Automotive

Press Kitchen, Tue, 13 Dec 2016 09:26:59 GMT