Tue, 13 Dec 2016 09:26:59 GMT
Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz discovers a shared satisfaction unlike any other in the highly relatable spot “Toilets” for Volkswagen, out of DDB Argentina.
The :90 spot finds various individuals on a mad dash to the restroom, desperately dodging any obstacles in their way, including cutting a line of elderly folk and settling for less-than-ideal facilities.
The stylised slow motion heightens the gravity of the ‘emergency’ situation any person knows all too well, with the individuals scrapping all social norms in their frenzied state. The spot closes with a single relieved man getting back into his VW Cross Up to resume his road trip.
Check out the spot below:view more - Creative
Edit Company: Salado
Editor: Mariano Baez
Post Production Company: Salado Uruguay
VFX Supervisor: Sebastian Cerveñansky
Advertiser: Volkswagen Argentina
Director: Rodrigo Garcia Saiz
DOP: Mateo Londono
Executive Producer: Federico Ameglio
Production Company: Salado
Producer: Veronica Berta & Victoria Martinez
Art Director: Martin Puiatti
Chief Creative Officer: Hernan Jauregui
Copywriter: Alberto Valencia Gomez
Creative Agency: DDB Argentina
Planner: Micaela Picco
Head of Production: Claudio Migliardo
Categories: Aircraft, AutomotivePress Kitchen, Tue, 13 Dec 2016 09:26:59 GMT