There's Good Times to be Had in Leo Burnett London's Latest McDonald's Spot
Cheery new ad was directed by James Rouse at Outsider
Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time.
The beautifully shot ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain. The ad is set to a reworked piano track of ‘That’s Entertainment’ by The Jam.
The campaign launches with a 60 second edit and is then followed by two 30 second edit cutdowns featuring new scenes to provide creative freshness throughout the run.
The TV ad was written and art directed by Adam Tucker, and directed by James Rouse at Outsider.
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McDonald's - Good Time
Media Agency: OMD
Creative Agency: Leo Burnett London
Producer: Graeme Light
Account Management: Simon Hewitt, Sofia Sarkar, Ailsa McQuaid, Ed Burgess
Planner: Josh Bullmore, Lorna Burt
Creatives: Adam Tucker & Graeme Light
Post Production / VFX
Post Production Company: MPC
Telecine: Jean-Clément Soret @ MPC
Director: James Rouse
DOP: Will Bex
Producer: Benji Howell
Production Company: Outsider
Sound Design: 750mph
Edit Company: Work Post
Editor: Bill Smedley
Categories: Fast food, Retail and Restaurants Leo Burnett London, Mon, 16 May 2016 11:20:08 GMT