Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time.
The beautifully shot ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain. The ad is set to a reworked piano track of ‘That’s Entertainment’ by The Jam.
The campaign launches with a 60 second edit and is then followed by two 30 second edit cutdowns featuring new scenes to provide creative freshness throughout the run.
The TV ad was written and art directed by Adam Tucker, and directed by James Rouse at Outsider.