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There’s an Eye Test Hidden in This Specsavers Ad

Creative 1.1k Add to collection

Spot the mistakes in this spot by Aussie agency Cummins & Partners and director Tim Bullock to win a share of $15,000

There’s an Eye Test Hidden in This Specsavers Ad
House’ includes an actual eye test that viewers can take part in from the comfort of their couch. Debuting this Sunday 6 May, on Channel 7’s Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception.

Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000.

Directed by Tim Bullock, who brought us the much-loved Should’ve Gone to Specsavers ads ‘Vet’ and ‘Bingo’, ‘Cubby House’ tells a story that any seasoned home renovator or lover of The Block can empathise with.

In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead.

Describing the ad as entertainment for the whole family, Specsavers’ marketing director Sarah McInnes says: “The ad has been created to highlight the importance of sharp vision and if you can’t spot any mistakes, it’s time to visit your local Specsavers for an eye test.

“We found an innovative way to take the strength of our Should’ve Gone to Specsavers platform to a new level by creating an interactive, fun and engaging experience for young and old. Everyday mistakes that may come about if you need your eyes checked are showcased in a light-hearted way, encouraging Australians to take better care of their eye health and book in for regular eye tests.” 

Cummins&Partners creative director Chris Ellis says this could be the world’s very first eye test in an advertisement.

“With cash rewards for those with eagle eyes, it’s the first ad people will want to watch on repeat. Even our editor didn’t quite spot all the mistakes after being glued to the screen for several days*. Suffice to say, he has since gone to Specsavers.”

“Whether you’re planning a home or backyard renovation, or you realise from watching our new ad that you in fact do need of a new pair of specs, these extra funds will come in handy for a lot of Australians,” Sarah adds.

The campaign rolls out across TV, online, social media and in 376 stores across Australia and New Zealand.

For your chance at the cash, simply visit Three winners each week will take home $1,000 over five weeks.
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Advertiser: Specsavers Australia

Marketing Director: Sarah McInnes

Senior Campaign Manager: Lisa Otterburn

Campaign Executive: Sarah Bragg

Post Production / VFX

Post Production Company: The Butchery + The Refinery

Producer: Freya Maddock

Colourist: Martin Greer

Online Artist: Eugene Richards


Sound Company: Risk Sound

Producer: Brodie Mattner

Sound Engineer: Dylan Stephens

Production Company

Production Company: Scoundrel

Director: Tim Bullock

Executive Producer: Adrian Shapiro

Producer: Kate Gooden

DOP: Dan Lee

Creative Agency

Creative Agency: Cummins&Partners

Chief Creative Officer: Sean Cummins

Art Director: Ben Horewood, Aaron Lipson

Copywriter: Michelle Canning

Producer: Carol Sinclair

CEO: Chris Jeffares

Head of TV / Production: Chris Moore

Group Account Directors: Marnie McKenzie

Senior Account Director: Kyle Berns

Senior Account Manager: Christina Meurer

Genres: In-camera effects, Comedy, Visual VFX, People

Categories: Eyecare, Beauty & Health

Cummins&Partners Sydney, Tue, 08 May 2018 13:53:24 GMT