Fri, 13 Aug 2021 12:58:37 GMT
After a competitive pitch process, BetBull has appointed Forever Beta as their lead creative agency.
To kick off their partnership, a betting ménage à trois is about to hit the UK as BetBull and Forever Beta team up with Eric Cantona in the brand’s first through the line campaign.
For BetBull, betting on sport shouldn’t be a cold financial transaction, it should be about the social element to the betting experience, allowing people to connect with like-minded players and fans.
So, to promote this unique approach to betting, Forever Beta have created the brand’s first ever TTL campaign running across radio, TV, BVOD, cinema, social and digital channels alongside bespoke content partnerships with popular platforms JOE and Talksport.
To bring some star quality to the campaign, Forever Beta enlisted Eric Cantona to join a cast of charismatic betting mates in their cheeky TV spots. A footballing great, fans will see him in a whole new light as the deadpan star of a series of comedy skits.
Once the TV ad has raised eyebrows, attracted eyeballs and given us all a good giggle; localised OOH headlines across key football cities will drive relevance for the brand, advertising to fans on and around match days in sociable locations including gyms and football training grounds.
Using smart media and clever comedy, the campaign will help introduce the brand to a wider audience of sociable sports bettors across the UK.
Patrick Flynn, head of client services at Forever Beta said: “Introducing Eric Cantona as their new ‘Bull’ really helps us deliver a truly memorable comedic campaign for BetBull’s unique social betting platform. At Forever Beta we drive to be innovative in everything thing we do, and want to work with businesses that do the same. BetBull is changing the way people bet and this campaign will tell everyone about this new, more sociable way to gamble.”
James Stern, COO at BetBull said: “Since we began working with Forever Beta they have been pushing us to take our innovative approach to betting and push that through our communications. The use of Eric Cantona - our ultimate ‘Bull’ - captures the excitement and uniqueness of our new platform and new process perfectly.”
Agency: Forever Beta
Production company: Dark Energy Films
Chief Operating Officer: James Stern
Creative Director: Peter Grace
Marketing Director: Paul Archer
Executive Creative Director: Paulo Areas
Creative Directors: Matt Walker, Majken Gram, Felipe Faria
Art Director: Luiz Medeiros
TV Producer: Monica Domanska
Stills Producer: Dan Karling
Strategy Director: Siobhan Richmond
Head of Client Services: Patrick Flynn
Senior Account Director: Laura Battersby
Account Manager: Jessica Ashworth-Aiton
Director: Ben Tonge
Media Directors: Nick Harrison, Ben Cunningham
Media Account Directors: Chris Quinn, Suzi Kilka, Kathryn Bean
Digital Media Account Director: William Hughes
Media Manager: Laura Osborne
Media Executive: Olivia Batchelor
Genres: Comedy, People, Dialogue
Categories: Gambling, Sports and LeisureForever Beta, Fri, 13 Aug 2021 12:58:37 GMT