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There’s a Good Chance You’ll Recognise the Kitties in this Supermarket Ad

Creative 0 Add to collection

Editors' Choice: Jung von Matt clones feline memes in brilliant spot for Netto

There’s a Good Chance You’ll Recognise the Kitties in this Supermarket Ad
Jung von Matt has launched a feline-filled spot for German supermarket Netto.

Continuing its strong form for supermarket brands - the agency was behind the John Lewis-beating Christmas spot for Netto parent company Edeka - ‘Netto-Katzen’ has already racked up more than 5 million views in just over a week. 

The spot is set in a beautifully intricate, miniature model of a Netto store and features Keyboard Cat working the checkout, a gawking surprised kitty and various other felines made famous via memes. 



The spot was directed by Iconoclast’s Brian Lee Hughes, who dons a cat suit in the making of video. 


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Music

Music Production: Not a Machine

Production Service

Production Service Company: The Magic, Vilnius

Creative Agency

Art Director: Valentin Tillian

Client Servicing: Natalie Martens

Copywriter: Agathe Rzymkowski

Creative Agency: Jung von Matt

Executive Creative Director: Doerte Spengler-Ahrens

Producer: Dennis Wendt

Production Company

Director: Brian Lee Hughes

DOP: Jallo Faber

Executive Producer: Swantje Rummel

Production Company: Iconoclast

Production Designer: Ruta Kiskyte

Line Producer: Tim Augustin

Client

Advertiser: Edeka

Brand: Netto

Post Production / VFX

Post Production Company: Lug & Trug

Genres: In-camera effects, Comedy, Visual VFX

Categories: Supermarkets, Retail and Restaurants

lbbonline.com, Tue, 14 Jun 2016 13:15:03 GMT