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Group745

The&Partnership Wins INEOS Hygienics Business

25/11/2021
Advertising Agency
London, UK
78
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The first campaign will go live in early Q2 2022

After a competitive pitch involving seven agencies, The&Partnership has been appointed by INEOS, one of the world’s largest manufacturing companies, as the agency of record for their INEOS Hygienics brand.

In 2020, INEOS responded to the shortage of hand sanitiser by setting up six factories in ten days each in the UK, Europe and USA to supply free hand sanitiser to front-line healthcare workers. As the world came out of lockdown, INEOS Hygienics was launched to offer the same hospital-grade sanitiser to the public, becoming the first consumer-facing INEOS brand.

As the world and the brand plans for post-pandemic life, The&Partnership will develop the brand strategy and create an emotive and inspiring through-the-line campaign that helps INEOS Hygienics cut through what is now a very congested market. The work will be supported with a significant media investment across TV, VOD, OOH, digital and social, and will also be adapted for B2B and medical channels.

George Ratcliffe, COO of INEOS Hygienics, said: “We’re delighted to have chosen The&Partnership as our partner for INEOS Hygienics. We wanted an agency that could give us a clear positioning and a long-term strategy to grow our brand, with creative that will grab the attention and connect with people.”

Sarah Golding, CEO and Partner at The&Partnership, added: “We’re beyond thrilled to be working with INEOS on the Hygienics brand. It’s a category that has become incredibly important in everyone’s daily lives, and INEOS’ work during the pandemic inspired us in the pitch. The innovation and human endeavour that INEOS is known for will be at the very heart of our creative.”

The first campaign will go live in early Q2 2022, with further work to support new products in the range throughout the year.

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