Photo details: L-R- Andy Bunday, Mark Varley, Carolina Gutierrez, Nic Sadler
Independent agency network The&Partnership has opened an office in Manchester as part of its ongoing growth strategy. The agency will be led by creative director Andy Bunday, strategy director Nic Sadler, client services director Carolina Gutierrez and media lead Mark Varley. The full-service agency will launch with its founding client TalkTalk.
Nick Howarth, CEO The&Partnership Europe, said: “Manchester’s a great city with fantastic talent. Our first priority is to make sure we do a brilliant job for TalkTalk, but we’re also excited about introducing our integrated full service model to new clients.”
The&Partnership Manchester will be located at The SoapWorks building in Media City.
Starting out at BBH in 1993, Bunday worked across creative for Audi, Sky, Mercury One2One and Carphone Warehouse. After three successful years as a black sheep, he then spent time with Euro RSCG, Leo Burnett and RKCR/Y&R, creating work for Peugeot, the COI and Virgin, before joining HHCL United as Creative Director, working on accounts such as the NHS, Home Office and Sky. Five years ago he moved to Manchester (studied there as a student), joining the leadership team at Delineo where he ran the creative department and embedded a new digital first proposition.
In 2014, Gutierrez left Australia’s Emerald City aka Sydney to relocate to London where she joined WCRS (now Engine) as Head of Account Management, working across clients such as Sky Broadband, Churchill Insurance and the Department of Health and Social Care.
Originally from Newcastle, for the last three years, Sadler has been Senior Planning Director of Manchester based marketing agency Blue Chip marketing, where he has worked predominantly on O2. Prior to joining he held the role of Head of PAYM planning at EE where he delivered multi-channel activity across acquisition, welcome programmes, in-life engagement, end of contract retention, customer satisfaction, NPS and oversaw major device launches for Apple and Samsung, experiencing revenue growth activity throughout his two and a half years at the mobile network operator.
Varley’s early career was in London at WWAV Rapp Collins, media21, IPG, Universal McCann and All Response Media working with clients such as Virgin Atlantic, Sky, Microsoft, Orange, Freeserve and Unilever.
Manchester born and bred, Varley returned to his home city in 2007 to join MEC (now Wavemaker) as Managing Partner, leading MEC interaction, the agency’s digital and business interaction offering. After over eight years he moved to Havas to launch Havas Media Manchester as part of the leadership team within the Havas Village.
Bunday, Gutierrez, Sandler and Varley’s appointments are effective immediately. The&Partnership Manchester officially opens in September 2019.