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The&Partnership London Relaunches Housesimple with Fresh Brand Identity

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Online estate agents launched back onto market with quirky campaign to drive brand awareness

The&Partnership London Relaunches Housesimple with Fresh Brand Identity
Today, online estate agents Housesimple launch ‘Housesimple, house sold’ - their quirky, offbeat new brand identity, from newly-appointed creative agency The&Partnership London.

The&Partnership London have created a full suite of assets for Housesimple, with a redesigned identity, design, logo and livery to relaunch the brand back onto the market. The supporting above the line, fully integrated campaign breaks with a TV spot directed by Brad Lubin, with VOD, radio, out of home, digital and social released throughout the spring

The campaign seeks to make Housesimple, voted Estate Agent of the Year, famous for its simple, no-sale-no-fee offering at a market leading price of £995. 

It takes aim at other online estate agents who have come under criticism for charging customers even when they don’t sell their homes, which has led to those that do being described as a ‘£1000 coin toss’ – hence Housesimple’s market leading, no sale-no-fee price of £995.

Yan Elliott, Joint Executive Creative Director at The&Partnership London, said: “The identity we created for Housesimple is just that – simple, and we think delivers our punchline perfectly, bringing some well needed clarity to an otherwise confusing and costly market.”

Sam Mitchell, CEO of Housesimple, said: “After 10 years in the market, we needed to refresh our branding to properly demonstrate the great service we offer to consumers – and ‘Housesimple, house sold’ does just that. We’re thrilled that we can step into spring with a new, refreshed brand identity that communicates our brand ethos and award-winning offering.”
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Client

Advertiser: Housesimple

CEO: Sam Mitchell

Post Production / VFX

Post Production Company: Big Buoy / The Mill

Sound

Sound Company: Clearcut Sound

Creative Agency

Creative Agency: T&P London

Producer: Emily Hendrey

Executive Creative Director: Yan Elliott and Micky Tudor

Executive Producer: Charles Crisp

Managing Director: Gary Simmons

Head of Art: Marc Donaldson

Designers: Jason Smith, Rich Forder

Creatives: Colin Smith

Production Company

Production Company: Mindseye

Director: Brad Lubin

DOP: John de Borman

Genres: Comedy, People, Storytelling, Dialogue

Categories: Estate, Retail and Restaurants

The&Partnership, Tue, 08 May 2018 10:26:28 GMT