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Theirworld’s #WriteTheWrong Campaign Launches with Infinity Classroom Exhibition

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Created by BBDO Minneapolis and produced by BBDO New York, Theirworld exposes the depth of the global education crisis with interactive campaign launch at UNGA 2019

Theirworld’s #WriteTheWrong Campaign Launches with Infinity Classroom Exhibition

Theirworld’s Infinity Classroom exhibition, created by BBDO Minneapolis and produced by BBDO New York, will reveal the scale of the global education crisis to world leaders gathering at the UN General Assembly.

The mirrored room, sited on the main UN Plaza in New York, is filled with what appears to be an infinite number of empty school desks -- representing the 260 million children who don't go to school.

The immersive Infinity Classroom is the centrepiece of Theirworld’s #WriteTheWrong campaign, to build mass awareness of the education crisis and mobilize the political will and financial support to give every child a chance to achieve their potential. The exhibition is open to visitors and will run from September 22 to October 5.

Alongside the campaign launch, Theirworld is calling for donor countries to commit their support for global education with contributions to two critical funding vehicles: Education Cannot Wait (ECW) and the International Finance Facility for Education (IFFEd). ECW serves children in conflict and emergency situations and IFFEd will leverage billions in new financing for education in countries around the globe.

“Today, the world has the largest number of refugees and displaced people since World War II, half of whom are children. We owe them what we want for our own kids -- a safe place to learn,” said Sarah Brown, chair of Theirworld. “That’s why we’re calling on all countries and international institutions to make education a priority.”

“It is within our reach to end the global education crisis,” added Justin van Fleet, president of Theirworld. “If nothing changes, by 2030, more than half of the world’s 1.6 billion children won’t have basic skills to get an entry-level job or participate in society. We are at a crossroads and we must act. It is within our reach to end the global education crisis."

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Client: TheirWorld

Campaign: #WriteTheWrong

Creative Agency

Agency: BBDO Minneapolis

Worldwide Chief Creative Officer: David Lubars

Executive Creative Director: Timothy Mattimore

Producer, Content: Peter McLarnan

Creative Director: David Mackereth

Director of Project Management: Jessica Teigen

Group Account Director: Angela Lund

Agency: BBDO New York

Account Director: Adam Beilman

Executive Producer: Adrienne Katz

Producer, Experiential: Hayley Baldwin

Planning Director: Suzanne Barker

Jr. Producer, Content: Tatiana Lanier


Production: BBDO Studios

Studio Producer: Andrew Jr. Rowe

Director of Photography: Chenting Chan

AC/DIT: Horyong Lee

Go Pro Operator: Shaun Joye

Gaffer: Jonathan Baudion

Production Assistant: Miles Dupree

Production Assistant: Alex Mirza

Production: Standard Transmission

Project Manager: Kevin Cassidy

Production Studio: Flare MPLS

Editor: David Holmdahl

Production Studio

Production Studio: Flare MPLS

Editor: David Holmdahl

BBDO Minneapolis, Thu, 26 Sep 2019 11:04:56 GMT