Accessibility through technology is already a reality for Samsung. With this philosophy in mind the company has just launched an exclusive and innovative project titled “Theater For All Ears”, which utilises Samsung Gear VR so that the deaf and hearing impaired can watch a theatre play without the need of a sign language interpreter. The action, developed in partnership with Leo Burnett Tailored Made, was put into action during the play “O Pai” (The Father) which premiered on May 12th at the Frei Caneca Theater.

By using a smartphone and Samsung Gear VR, the hearing impaired will receive subtitles of the actors’ speech in real time.

“When we unite the theatre with Samsung technology we can change people’s lives. With this Theater For All Ears initiative we are offering a differentiated and special experience so that the deaf and hearing impaired can experience a show completely, being able to visualise the scenery, the staging and the subtitles without losing any detail. All of this is very innovative and inspiring. At Samsung, transforming people's lives through our technology is our priority," says Andrea Mello, Director of Corporate Marketing and Consumer Electronics of Samsung Brazil.