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Theatre for All Ears: Samsung Offers a Unique Experience for the Hearing Impaired

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Using a smartphone and Samsung VR, hearing impaired theatregoer will receive subtitles of the actors’ speech in real time

Theatre for All Ears: Samsung Offers a Unique Experience for the Hearing Impaired

Accessibility through technology is already a reality for Samsung. With this philosophy in mind the company has just launched an exclusive and innovative project titled “Theater For All Ears”, which utilises Samsung Gear VR so that the deaf and hearing impaired can watch a theatre play without the need of a sign language interpreter. The action, developed in partnership with Leo Burnett Tailored Made, was put into action during the play “O Pai” (The Father) which premiered on May 12th at the Frei Caneca Theater.

By using a smartphone and Samsung Gear VR, the hearing impaired will receive subtitles of the actors’ speech in real time.

“When we unite the theatre with Samsung technology we can change people’s lives. With this Theater For All Ears initiative we are offering a differentiated and special experience so that the deaf and hearing impaired can experience a show completely, being able to visualise the scenery, the staging and the subtitles without losing any detail. All of this is very innovative and inspiring. At Samsung, transforming people's lives through our technology is our priority," says Andrea Mello, Director of Corporate Marketing and Consumer Electronics of Samsung Brazil.

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Theater for All Ears: Samsung Technology offers a unique experience for the hearing impaired
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Creative Agency: Leo Burnett Tailor Made

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Production Company

Production Company: Trator Filmes

Director: Renato Cabral

Executive Producer: Gabriela Lemos, Armando Ruivo

Photographer : Leonardo Kawabe (director of Photography)

Production Assistants: Victoria Barrachini

Producer: Kiko Ribeiro, Dudu Saraiva

Client

Brand: Samsung

Post Production / VFX

Post Production Company: Trator Filmes

Producer: Cleber Silva, Willian Viana

VFX Supervisor: Marcel Rodrigues

Assistant Producer: Isadora Cruz, Reinaldo Souza

Music

Music Agency: Tesis

Producer: Henrique Racz, Silvio Piesco

Digital Production Company

Software Development Company: Media Monks Sao Paulo

Categories: Phones, Consumer Electronics

Leo Burnett Tailor Made, Thu, 18 May 2017 15:12:54 GMT