the7stars Wins HMV Account

Leading independent media agency, the7stars, has been appointed to handle the planning and buying account for HMV, with immediate effect.

HMV was bought out of administration by restructuring specialists Hilco, and though a number of its less viable stores unfortunately had to close, the entertainment retailer still operates more than 140 outlets around the UK, including many of its landmark city-centre stores.  

Debt free and with a refreshed offer and renewed focus on its core music and film, the brand is now looking forward once again as it seeks to cater to the needs and passions of its customers nationwide. 

the7stars takes over the account from former incumbent, OMD and was appointed without a pitch.

The agency’s remit will include supporting HMV with its in-store and online channels, promoting new releases and more.

A spokesperson for HMV, said: "We’re putting a lot into the new HMV, so having the right 
media agency is of vital importance. the7stars’ reputation precedes it. The agency has extensive experience in the music, retail and entertainment industry and was the obvious partner to deliver the high quality, high performance media campaigns"

Liam Mullins, head of trading for the7stars, commented: "This is a hugely significant win for the7stars. There is a lot of positive sentiment both in the business community and entertainment community for HMV. The HMV brand is an enduring one with the British public, and it’s clear that a lot of thought and a clear vision is being put in place behind the scenes to make the brand more relevant to consumers in 2013 and beyond.”