the7stars Becomes First Full-Service Media Agency to Achieve Google Creative Partner Accreditation

the7stars, the UK’s largest independent media agency, has become the first full-service agency, offering both ATL and digital services, to receive Google Creative Partner Accreditation. The Google Ads Creative Partners Programme (GACPP) sees the7stars become a trusted supplier of Google creative services, a move that empowers their clients in effectively managing and elevating their creative strategies with comprehensive end-to-end services, from design to reporting.

In today's digital landscape, advertisers face a significant challenge in ensuring the effectiveness of their creative content across platforms. The rapid evolution of digital advertising necessitates a deep understanding of each platform's unique requirements to maximise returns on marketing investments. Google Creative Partner Accreditation helps partners to develop best-in-class assets that capture and act on insights.

"With marketing budgets facing increasing pressure, it is more crucial than ever to ensure that every penny invested generates profitable results," says Anuschka Clarke, managing partner at the7stars. "Both the7stars and Google recognise the vital role of crafting compelling and targeted creatives that resonate with audiences across platforms." 

The importance of effective creative content is further underscored by recent research conducted by Kantar and WARC, revealing that creative and impactful advertisements generate more than four times the profit. The research also highlights the significant impact of creative content on brand success, stating that it is the second most crucial factor in driving brand growth. Additionally, the report emphasises the risk associated with subpar digital content, which can potentially harm a brand's reputation and customer perception.

Google's analysis of client campaigns reinforces the urgency to improve creative standards. Their findings indicate that only one in five campaigns adhered to best practices, while only one in sixteen programmatic campaigns were deemed fully fit for purpose. This collaboration between the7stars and Google aims to address these gaps by combining their expertise in media, data, and creative strategies. 

By leveraging Google's reporting tools, advertisers will have access to comprehensive performance data, enabling them to assess and continuously improve creative performance.