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The Worst Kept Secret Is Out: Foot Locker and Don C Reveal 12 Days of Greatness

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The sports and footwear retailer partnered with BBDO NY to promote the basketball-inspired holiday shopping experience across Foot Locker’s social channels

The Worst Kept Secret Is Out: Foot Locker and Don C Reveal 12 Days of Greatness
Foot Locker is launching its basketball-inspired holiday shopping experience, '12 Days of Greatness'. The campaign launches with a cheeky spot titled 'The Worst Kept Secret' featuring a noteworthy cast of respected designers and culture-makers celebrating their love of the game.

Collaborating with some of the biggest names in streetwear, sneaker and basketball culture – including Wairare Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor – presents a unique set of challenges, as their products and collaborations are highly coveted. 'The Worst Kept Secret', directed by Director X, illustrates the great lengths the designers went through to keep '12 Days of Greatness' a covert project…up until now.

The teaser film went live last week.

The work debuts across Foot Locker’s social channels and was created with agency partner BBDO NY.

Foot Locker has worked with the aforementioned designers to curate an exclusive collection of apparel and accessories spanning across the 12 Days of Greatness inspired by their love of basketball, hometown, and the culture. Products will be released between 20th November and 26th December at Foot Locker, both in-store and online.

Visit Foot Locker's Release Calendar to find more information on drop dates and release procedures.

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Client: Foot Locker

Campaign: 12 Days of Greatness 'The Worst Kept Secret'


Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Executive Creative Directors: Alex Booker and Philip Sicklinger

Creative Director: Martins Zelcs

Assoc. Creative Director: Victor Roa and Sam Bauer

Assoc. Creative Director, Design: Bhanu Arbuaratna

Senior Designer: Kimberly Blasnik

Senior Account Director: Josh Steinman and Janelle Van Wonderen

Account Director: Raymond Dorcely Jr.

Account Executive: Matthew Nein

Group Executive Producer: Anthony Curti

Senior Producers: Katie Greene and Andrew Osborne

Producer: Michael Ritchie

Art Producer: Lizzy Lehn

Strategy Director: Zach Kula

Project Management Director: Noreen Masih

Influencer Lead: Lucy Bennett

Senior Music Producer: Julia Millison

Photographer: Tom Bender

Sound Mix: Sound Lounge

Executive Producer: Becca Falborn

Producer: Lauren Mullen

Mixer: Rob DiFondi


Editorial Company: Cabin Edit

Managing Partner: Carr Schiling

Executive Producer: Adam Becht

Editor: Graham Turner

VFX and Conform: Alt.VFX

Production Manager: Jayce Attewell

VFX Supervisor and Flame Artist: Jan Cilliers

Executive Producer: Chris Fieldhouse

IO and VFX Assistant: Harry Gale

Senior Compositor: Phil Outen

Flame Artist: Mark Renton

Colourist: Matthew Schwab

VFX Assistant: Sandell Stangel

Animation Company: SQUAD47

Creative Director: Andy Hsu

Senior Animator: Tim Bub


Production company: m ss ng p eces

Director: Julien Christian Lutz a.k.a. Director X

Executive Producers: Brian Latt, Kate Oppenheim, Ari Kuschnir, Edward Grann, Dave Saltzman

Head of Production: Rebecca Davis

Line Producer: Megan Gutman

DP: Chris Probst

Production Designer: Robb Buono

Categories: Shoes, Clothing and Fashion

BBDO New York, Thu, 19 Nov 2020 12:46:03 GMT