Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Worst Kept Secret Is Out: Foot Locker and Don C Reveal 12 Days of Greatness

197

ADD TO COLLECTION

The sports and footwear retailer partnered with BBDO NY to promote the basketball-inspired holiday shopping experience across Foot Locker’s social channels

The Worst Kept Secret Is Out: Foot Locker and Don C Reveal 12 Days of Greatness
Foot Locker is launching its basketball-inspired holiday shopping experience, '12 Days of Greatness'. The campaign launches with a cheeky spot titled 'The Worst Kept Secret' featuring a noteworthy cast of respected designers and culture-makers celebrating their love of the game.

Collaborating with some of the biggest names in streetwear, sneaker and basketball culture – including Wairare Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor – presents a unique set of challenges, as their products and collaborations are highly coveted. 'The Worst Kept Secret', directed by Director X, illustrates the great lengths the designers went through to keep '12 Days of Greatness' a covert project…up until now.

The teaser film went live last week.


The work debuts across Foot Locker’s social channels and was created with agency partner BBDO NY.

Foot Locker has worked with the aforementioned designers to curate an exclusive collection of apparel and accessories spanning across the 12 Days of Greatness inspired by their love of basketball, hometown, and the culture. Products will be released between 20th November and 26th December at Foot Locker, both in-store and online.


Visit Foot Locker's Release Calendar to find more information on drop dates and release procedures.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Clothing and Fashion, Shoes

BBDO New York, Thu, 19 Nov 2020 12:46:03 GMT