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The World’s Most Expensive Advertising Book on Amazon is Selling for $1,000,000 Dollars

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Barkley chief engagement officer Jim Elms launches 'The Media Advantage' with tongue-in-cheek campaign

The World’s Most Expensive Advertising Book on Amazon is Selling for $1,000,000 Dollars

Barkley has launched a book on Amazon Prime Day not by discounting it, but by selling it for a million dollars. Why a million? To illustrate the value of the answers to this million-dollar question: What should a brand do in a world with no paid advertising? 

The Media Advantage is authored by Barkley chief engagement officer Jim Elms, who formerly led the Amazon media business for IPG and was also global media agency lead for the first Amazon Prime Day. Not only is the million-dollar-book stained by his coffee cup and whisky glass, but it shows marketers how to navigate “a world gone dark”—that is, a media environment where consumers have many ways to avoid seeing your message, your TV :30, your banners and pre-roll, and all the sinkholes advertisers still pour money into.

The product videos and customer reviews lean into the fun. The product video features the dog-eared book perched on a marble pedestal behind a velvet rope, while an offscreen voice explains why it’s the most valuable paperback on the market just before the security laser beam grid turns on. In a customer review, J. Howard writes, “You’ll get all or most of it even if you settle for the $17.95 copy instead of ordering the fully autographed, stained, super-inspired, million-dollar bookdoggle. On the national holiday for discounts, he jacks up the price of his book by $999,982.05?”

For those looking to get a copy of the book at a cost more within their price range, a pristine new version of the book is also available on Amazon for $17.95.

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AGENCY CREDITS

Agency: Barkley

Chief Creative Officer : Katy Hornaday

Chief Engagement Officer : Jim Elms

Chief Growth Officer : Jason Parks

Creative Director : Doug Hentges

Content Director : Jen Mazi

Senior Copywriter: Jim Howard

Director : Dustin Schirer

Senior Producer : Damon Vinyard

Senior Project Manager: Logan Grieder

Producer : Fiona Martin

Production Resource Manager : Adrienne Soucie

Marketing Director : Michael Levine

Social/Fuel Activation

SVP, Group Creative Director : Matt Mills

VP, Fuel and Social Media : Theresa Myrill

VP, Channel Planning : Amy Do

Associate Creative Director : Eileen Hogan

Senior Social Media Manager : Erin Brown

Social Media Manager, Fuel : Donette

Designer : William Sandiford

Genres: Comedy

Categories: Media and Entertainment, Books

Barkley, Wed, 23 Jun 2021 16:31:00 GMT