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The World's Biggest Break by Kit Kat

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JWT Italy encourage fans to create the break with Facebook app

The World's Biggest Break by Kit Kat

 

As you know, KIT KAT has been synonymous with breaks since the invention of its famous line 'Have a Break, Have a KIT KAT' in 1957.  Living up to this mantra, the brand in collaboration with JWT Italy, have launched an exciting new app to encourage KIT KAT’s 13 million Facebook fans to create the 'The World's Biggest Break'.
 
Through the power of Facebook, fans will be able to send 'good mood' videos and messages to their friends and family, which will all be stored in a 'Break Box' during the weeks leading up to the official launch of 'The World’s Biggest Break' event on October 11th.
 
On October 11th, the 'Break Box' will be opened, and the entertaining and interesting fan submissions will be unveiled and shared,  with the intent to uplift the world's mood with smiles - one break at a time.
 
 
Keep up-to-date with 'Break'ing news here: http://bit.ly/PncW0M
 
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Categories: Food

lbbonline.com, Wed, 10 Oct 2012 10:07:30 GMT