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The World’s Biggest Asshole Wins Big at Cannes Lions



Forbes' Jenny Rooney, Donate Life's David Fleming and The Martin Agency's Joe Alexander discuss how they 'fell in love with an asshole'

The World’s Biggest Asshole Wins Big at Cannes Lions

Will Speck and Josh Gordon took home three Golds, two Silvers and five Bronzes at the 2017 Cannes International Festival of Creativity for Donate Life's 'The World’s Biggest Asshole.' 

Will and Josh spoke on the main stage at the Palais about bravery in advertising, and what it took to create a viral hit that boosted organ donation registration by 125% amongst male millennials. Jenny Rooney, editor of Forbes, moderated, along with David Fleming, President/CEO of Donate Life and Joe Alexander, CCO of The Martin Agency.

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Genres: Dialogue, People, Storytelling, Comedy

OB Management, Thu, 29 Jun 2017 11:25:42 GMT