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The World’s Best Creative Work Still Deserves to Be Celebrated



INFLUENCER: It may not be a time to celebrate as usual, but the industry can use some good news right now, writes The One Club's Kevin Swanepoel

The World’s Best Creative Work Still Deserves to Be Celebrated

In my daily conversations with agency leaders, there’s sometimes talk about how, in light of the severity of the current health threat, economic downturn, and industry-wide furloughs and layoffs, now is not the time for them to devote scarce resources and budgets on entering awards shows.  

I agree 100% with that sentiment.  

The One Club is one of the only organisations moving ahead with streaming versions of their global award shows - The One Show 2020 and ADC 99th Annual Awards - because we started receiving entries last summer and fall through our quarterly entry system, with the remainder coming in by the early February 2020 extended deadline. All work we’ll award in June was submitted and paid for before the full onset of Covid-19 and its impact on the industry.  

We’re transforming our annual in-person shows into free global streaming events because we owe it to the thousands of agencies, studios, production companies, brands and freelancers worldwide who already submitted and paid for their entries, to honour the best work of the past year.

But we’re also doing it for a much bigger reason: in hard times, it’s more important than ever that we all support the creative community and recognise the people who worked so hard to create the world’s best work in the past year.  

It’s not just us who feel this way, it’s a notion reinforced by the creative community itself. Case in point: we recently announced the ADC Awards finalists and One Show shortlist, and the response was overwhelmingly positive with many creatives on social media offering shout outs and congratulations to colleagues and competitions alike, and thanking us for bringing some welcome good news at a time when times are tough.

There’s no reason why creatives should not be recognised for doing great work over the past year. Unfortunately, some of those same creatives might find themselves furloughed or laid off.  What better way to turbocharge their book and job prospects — as well as lift their spirits — than to have their peers recognise them for doing the best work in the world.

And with the cancellation of other major awards in 2020, our shows are essentially the only opportunities for creatives to get their great work seen and recognised on the global stage as it rightly deserves to be.

That same thinking - the ongoing effort to support the creative community - went into the recent launch of a pair of free programs: the Covid-19 Jobs Board, where more than 500 jobs have garnered over 50,000 views, and Online Student Portfolio Review program, where over 1,500 portfolios will be reviewed by 600 creatives around the world. These programs exist to help those at all levels in their careers.  

It may not be a time to celebrate as usual, but the industry can use some good news right now. Elevating and honouring the best work in the world from the past year is the ideal way to do that because it inspires the creative community. It can also serve as a game-changer for any talented out-of-work Pencil and Cube winners as they pursue their next career move.

Kevin Swanepoel is CEO of The One Club for Creativity
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The One Club for Creativity, Thu, 07 May 2020 10:35:53 GMT